Tag: Marketing Campaign
Building on the success of last year’s Shell FuelSave “Kembara Lebih Jauh” campaign, this year’s adventure kicked off with a teaser trailer on 8 March, setting the stage for a series of light-hearted, family-friendly escapades that showcase both the emotional and practical benefits of Shell FuelSave...
At the heart of the campaign is an inspiring brand film featuring singer and actress, Alyssa Dezek, which captures the efforts that Malaysians go through leading up to the festive season – from enhancing their beauty routines to prioritising well-being.
It kicked off on Monday 17 March, when the collab was announced to fans along with a teaser to build hype, with Macca’s and Culture Kings dripping out their Instagram feeds, in the Hozier Lane store in Melbourne, and digital out-of-home placements.
The film, starring Ellie Suriaty Omar, Mierul Aiman, Azri Safix, and Evertts Gomes, tells the story of Jumaah and her family bridging the gap between cherished customs and new traditions.
At the heart of this campaign is the belief that even the smallest act of kindness can create a ripple effect, bringing people closer together and uplifting those in nee
At the heart of the campaign is an emotional, powerful AV piece that captures a young girl’s first-day playing team sport. The poignant story highlights the importance of belonging, growing, and creating strong, supportive communities.
To add to the excitement, MR D.I.Y. is teaming up with popular local actor Syafiq Kyle, who makes a special cameo in the retailer’s web film as a seller of banana fritters, cakes and milkshakes. The campaign’s five-minute web film takes a heartwarming yet humorous look at the true essence of Hari Raya...
The ‘Get Drizzling’ campaign builds on the success of the 2023 launch and doubles down on the transformative power of olive oil when drizzled generously to finish a dish.
These characters appear in the home of a well-meaning family during mealtime to promote a practical message: ‘do better meal planning’ - and ‘don’t forget your free meal planner!’
Part of a wider “Return to routine-ish” campaign from DDB Sydney and OMD Sydney, the out-of-home ads target CBD office workers, showing there are more delicious things to crunch than numbers.
