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Tag: Marketing Campaign

MINI Australia launches MINI John Cooper Works in new campaign with Kate Reid
MINI Australia launches MINI John Cooper Works in new campaign with Kate Reid
Posted on April 16, 2025
by Teddy Cambosa
Kate’s background in high-performance racing and her passionate commitment to creating the best croissant in Australia mirrors the story of MINI’s own racing legacy.
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AIA PUBLIC Takaful’s Raya campaign personifies spirit of togetherness, mutual benefit
AIA PUBLIC Takaful’s Raya campaign personifies spirit of togetherness, mutual benefit
Posted on April 11, 2025
by Teddy Cambosa
Moreover, the film also serves as a reminder of togetherness and the essence of community, demonstrating the enduring spirit of Takaful.
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Marrybrown brings back Riang Ramadan Raya menu through bite-sized storytelling
Marrybrown brings back Riang Ramadan Raya menu through bite-sized storytelling
Posted on April 2, 2025
by Teddy Cambosa
Inspired by Malaysians’ unwavering love for sambal pedas and the excitement surrounding Ramadan-Raya content, the campaign bucked the trend of emotional, long winded narratives, and instead took a fresh, fast-paced approach in delivering engaging, high-impact content that gets straight to the point....
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Philips taps Isaac Heeney to encourage Aussies to rethink everyday water choices
Philips taps Isaac Heeney to encourage Aussies to rethink everyday water choices
Posted on March 31, 2025
by Teddy Cambosa
Their Reverse Osmosis Water Stations feature Aquaporin Inside™ water purification technology, a technology tested in collaboration with NASA and ESA for aerospace applications.
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RHB’s Raya campaign weaves threads of belonging with Baju Raya Project
RHB’s Raya campaign weaves threads of belonging with Baju Raya Project
Posted on March 28, 2025
by Teddy Cambosa
This year, leveraging on RHB Bank’s extensive reach, the project successfully took place at the RHB Centre on Jalan Tun Razak, resulting in an extraordinary collection of close to 9,000 Raya clothes, which were then subsequently donated to 16 orphanages around Kuala Lumpur.
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Tiger Beer inspires unapologetically Singaporean pride in new campaign
Tiger Beer inspires unapologetically Singaporean pride in new campaign
Posted on March 27, 2025
by Teddy Cambosa
Whether it’s the way we go all out for the people we love, express ourselves in unexpected ways, or fuse tradition with modernity, this film is a powerful reminder that no one defines us but ourselves.
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Mirinda’s Tet campaign takes a fresh approach on putting focus to family connections
Mirinda’s Tet campaign takes a fresh approach on putting focus to family connections
Posted on March 27, 2025
by Teddy Cambosa
The Tet 2025 campaign serves as a pivotal moment in this transformation, reinforcing Mirinda as a cultural icon of playfulness that brings people together beyond just entertainment.
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Nando’s leverages playful pick-up lines to spice up Ramadan in new campaign
Nando’s leverages playful pick-up lines to spice up Ramadan in new campaign
Posted on March 26, 2025
by Teddy Cambosa
In addition, a contest in the search for the hottest and juiciest Raya pick-up lines will run between 20 – 27 March in Malaysia and Singapore, and winners will stand a chance to win a Nando’s Family Platter for 4.
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Shell MY unveils four new ‘quests’ to bring more adventures, surprises for Malaysian drivers
Shell MY unveils four new ‘quests’ to bring more adventures, surprises for Malaysian drivers
Posted on March 25, 2025
by Teddy Cambosa
Building on the success of last year’s Shell FuelSave “Kembara Lebih Jauh” campaign, this year’s adventure kicked off with a teaser trailer on 8 March, setting the stage for a series of light-hearted, family-friendly escapades that showcase both the emotional and practical benefits of Shell FuelSave...
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Guardian invites Malaysians on a journey of self-improvement in latest Raya ad
Guardian invites Malaysians on a journey of self-improvement in latest Raya ad
Posted on March 24, 2025
by Teddy Cambosa
At the heart of the campaign is an inspiring brand film featuring singer and actress, Alyssa Dezek, which captures the efforts that Malaysians go through leading up to the festive season – from enhancing their beauty routines to prioritising well-being.
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