Tag: Market Research
Sanborn, part of the Kantar Australia Board, is appointed a as the new head for Kantar marketplace in APAC.
The Edelman Trust Institute strengthens the firm's vision to focus on customer trust-centric studies across various disciplines, such as businesses and academia.
Qualtrics reported in their new research that the Malaysian employee is fixated on strengthening their career choices as well.
According to the report from CPA Australia, only 16% of small businesses in Hong Kong have shown interest in growing their business digitally.
The research by IAS notes that most users rely on the context of the ad to perceive reflection and engagement to a certain brand.
The new research by SpotX reports that 70% of OTT consumers in APAC watch at least once a week.
New data from SpotX reveals OTT consumers in the Philippines and Indonesia prefer interactive video ads.
Fan insights from the esports industry now get representation in the latest online market insights tool by YouGov.
OTT media consumption has seen a rise in the Philippines, new report from The Trade Desk shows, in the mid of stay-at-home protocols.
Despite COVID-19 challenges, the car dealership market has been active in Malaysia, Indonesia and Thailand, new survey from Carsome shows.
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)