Tag: Mandate
Omnicom Media Group (OMG) India has been appointed to manage the integrated media mandate of Electrolux, the global name in home and kitchen appliances. OMG will be in charge of developing end-to-end media solutions for the brand.
The move will see the agency taking over the account from incumbent Starcom which held the business for a number of years.
As part of the mandate, Carat India will be handling the omnichannel media services for TimesPro.
Essence’s scope of work includes strategy, creative, content innovation, media planning, and media activation for Segway-Ninebot.
The mandate will see Howatson+Company taking the lead on MYOB's brand advertising, spanning strategy and creative across ANZ.
WiredCo’s mandate covers paid search, shopping, display, broadcaster video on demand (BVOD), and off-page management of the brand’s Meta, Pinterest and YouTube channels.
The Contract Advertising mandate will include brand strategy and creatives for the domestic market, the export market, as well as in retail/QSRs.
Yellow will be leading Sephora India’s online and offline communications, including social media, celebrity campaigns, and e-commerce.
The remit aims to encourage Millennials and Gen Z to be more financially fit through fresher, more creative, and more relevant approach.
As part of the mandate, Dentsu Malaysia will be the partner of KFC and Pizza Hut in becoming a true data-first organisation.
