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Tag: Mandate

Sealy taps GO Communications for latest digital and social media campaign
Sealy taps GO Communications for latest digital and social media campaign
Posted on June 24, 2024
by Teddy Cambosa
The campaign will elevate and reinforce Sealy’s premium positioning and promote the tagline “Sleep First Class” across various digital platforms. The tagline serves as a central theme, communicating the luxurious and life-enhancing benefits of Sealy’s high-quality products and “Posturepedic” technology...
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Tiger Broker
Tiger Brokers appoints DDB Group Hong Kong to handle creative, social media mandate for Tiger Trade
Posted on May 31, 2024
by MARKETECH APAC
DDB Group Hong Kong has acquired the creative and social media accounts for Tiger Brokers' Tiger Trade trading platform. The agency will be in charge of all 2024 communications, including strategy and creative for branding, production, promotion, and social media. 
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AIA Singapore
AIA Singapore appoints Socialyse as its social media agency of record
Posted on April 12, 2024
by MARKETECH APAC
Through the mandate, Socialyse will be responsible for content production, social media strategy, and administration focused on boosting consumer engagement for AIA Singapore. The appointment will take effect in April 2024. 
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Pokka and Ignite
Pokka appoints creative agency Ignite to handle its Singapore and Malaysia markets
Posted on April 4, 2024
by MARKETECH APAC
Pokka, a beverage manufacturer, has appointed Ignite, a creative agency inside The Shout Group, as its designated creative agency for the Singapore and Malaysia markets.
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Puratos and Aforemention
Puratos appoints Aforemention to handle social media, performance marketing mandate across Malaysia, Singapore, Brunei markets
Posted on April 3, 2024
by MARKETECH APAC
Aforemention by FOREFRONT's main function will be to find global insights that the local market may relate to. They will also create performance plans and materials with the goal of raising awareness and bolstering Puratos' premium positioning.
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TSLA, Mandai Park Holdings to close seven-year creative chapter as brand calls new creative tender
TSLA, Mandai Park Holdings to close seven-year creative chapter as brand calls new creative tender
Posted on January 16, 2024
by Teddy Cambosa
Mandai appointed TSLA back then as its lead creative and branding agency globally following a heavily competitive pitch process.
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VMLY&R wins bid to handle’s TikTok Shop’s multimarket campaigns in SEA
VMLY&R wins bid to handle TikTok Shop’s multimarket campaigns in SEA
Posted on December 4, 2023
by Teddy Cambosa
VMLY&R has been tasked with delivering TikTok Shop’s unique ‘shoppertainment’ proposition, bringing shopping and entertainment together as the antidote to e-tail stress and boredom during the shopping season.
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M&C Saatchi KL appointed as lead creative agency for Toyota Vios launch
M&C Saatchi KL appointed as lead creative agency for Toyota Vios launch
Posted on April 20, 2023
by Teddy Cambosa
The 'Defy Expectations' campaign for the Toyota Vois kicked off recently this March 20, with a media launch followed by film, print, digital and OOH presence.
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WT India x Tata Astrum Featured Img
Wunderman Thompson India bags brand building mandate of retail brand Tata Astrum Super
Posted on March 31, 2023
by Teddy Cambosa
Earlier this year, Wunderman Thompson India also bagged the strategy and creative remit of Czech automobile brand ŠKODA.
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mandarin oriental article featured image
Mandarin Oriental Hotel Group appoints Forsman & Bodenfors as global brand agency
Posted on January 23, 2023
by Teddy Cambosa
The appointment aims to deliver to deliver an integrated offering of brand, design, social, performance marketing, and media services for Mandarin Oriental Hotel Group.
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