Tag: Japan
Japan – JCB International Co., Ltd., the international operations arm of Japan’s global payment brand JCB Co., Ltd., has launched a new experiential promotion designed for its cardmembers outside Japan. The initiative, called the ‘Exclusive Giant Gacha Experience’, is a limited-time event held across...
Kuala Lumpur, Malaysia – Kirin Brewery is setting its sights on Malaysia with the launch of KIRIN BREWERY SOUTHEAST ASIA SDN. BHD. (KBSEA), which will begin operations on October 1, 2025. The brewer said the move aims to strengthen its foundations and tap into the growing thirst for alcoholic beverages...
Japan – Klook has partnered with PlayStation to launch a curated travel experience in Hokkaido, bringing to life the setting of the upcoming ‘Ghost of Yōtei’ game for PlayStation 5. The collaboration extends the game’s world—set in 1600s rural Japan—into the real landscapes of Hokkaido that inspired...
Tokyo, Japan – Duolingo Japan staged an unusual marketing spectacle by pitting its green owl mascot, Duo, against some of Japan’s most recognizable characters in a live sumo wrestling event held in Shinjuku. The campaign, titled “Duo’s Sumo Showdown,” was developed by creative agency UltraSuperNew and...
Through the collaboration, PubMatic’s advertiser partners will gain programmatic access to Nippon TV’s inventory, combining the reach and brand safety of linear television with the flexibility of digital advertising.
Ho Chi Minh, Vietnam – JCB International Co., Ltd., the global subsidiary of Japan’s only international payment brand, has introduced its new brand message in Vietnam: “Japan Cùng Bạn” which translates to “Japan with You”. The initiative marks a key step in strengthening JCB’s cultural and commercial...
Japan – Swarovski has opened a new flagship store in Osaka, marking its 130th anniversary with a three-level retail space designed to showcase both its heritage and modern creative direction. The store is located at 3-12-7 Minamisemba Chuo-ku, near the Shinsaibashi shopping district, one of Osaka’s busiest...
As younger travellers in Asia Pacific seek more than just perks and points, Marriott Bonvoy is reshaping the meaning of loyalty. Gen Z and Millennials are now looking for emotional connection, cultural resonance, and experiences that reflect their identity—and Marriott Bonvoy is responding with a bold...
Japan – PubMatic has named Takeo Hori senior director of advertiser solutions in Japan, strengthening its demand-side leadership in the market. Hori was previously head of sales at Teads. He also held leadership roles at Microsoft Japan, where he oversaw advertising agency partnerships, and at Index...
Japan – Grey has appointed Kimihiro Takano as the new managing director of Grey Japan, effective 1 July 2025. Masahiko Okazaki, the previous CEO, will transition to a new role as executive vice president of business innovation at WPP in Japan. Takano was most recently business director at Wieden+Kennedy...
