Tag: IPG Mediabrands
The solution also empowers brands with a holistic view of their performance, automated cross-retailer activation and optimization, maximizing sales and profitability.
The yearly event, which was first introduced in 2016 under UM's corporate social responsibility division, Better World, shows the organisation's goal of dedication to the values of community and care.
In 2024, mobile advertising spending will increase further (+10% to reach 86% of total digital budgets), with social and video leading growth.
Safi and Mediabrands Content Studio's #SafiRayaSupaVass campaign is anchored on the viral ‘Vass’ catchphrase that translates to looking and feeling 'spectacular'.
Cindy Eliza Vaz has previously worked as the head of digital for Universal McCann in Malaysia.
Initiative keeps its media business remit for energy firm Jemena. Meanwhile, MBCS which is also under IPG Mediabrands, joined the partnership after expanding its creative remit to the said brand.
As the chief operating officer for Mediabrands Australia, Clarke will be responsible for driving operational and organisational improvements across the entire group.
Initiative PH will be handling Maya’s integrated media mandate, including business analytics and audience understanding, amongst others.
IPG Mediabrands partnered with Scope3 to measure and reduce their clients’ carbon footprints from digital advertising.
In her new role as managing director, Elina Peek-Lantz will be responsible for innovating Reprise’s product and service capabilities.
![[Statement] AirAsia Ph June 4 2026](https://marketech-apac.com/wp-content/uploads/2026/06/Statement-AirAsia-Ph-June-4-2026.jpg)