Tag: IPG Mediabrands

IPG Mediabrands teams up with The Insight Hive to expand to Sri Lanka

Posted on December 11, 2023

by Teddy Cambosa

IPG Mediabrands is a media and marketing solutions company. Interpublic Group has launched a partnership with The Insight Hive (Pvt) Ltd. for the establishment of two new organisations, UM Sri Lanka and Initiative Sri Lanka.

IPG Mediabrands Commerce, Stickler announce live commerce partnership in APAC

Posted on November 29, 2023

by Teddy Cambosa

The IPG Mediabrands Commerce and Stickler live commerce solution will be launched and available to brands across 15 Asia-Pacific countries this year.

IPG Mediabrands appoints Paul Waller as chief investment officer of MAGNA for APAC

Posted on November 17, 2023

by Teddy Cambosa

Waller in his new position of chief investment officer MAGNA APAC, he will be responsible for leading investment performance throughout the IPG Mediabrands group's agencies in the Asia Pacific area. MAGNA, the network's global media investment and intelligence firm, will help to aid this endeavour.

IPG Mediabrands, Google Cloud advances workplace productivity with My Bot

Posted on November 16, 2023

by Azunta Gaviola

Singapore – IPG Mediabrands, the media holding company within Interpublic Group, has announced the official launching of My Bot, its latest AI chat assistant today, November 16. This innovative tool aims to optimise the internal productivity of the workplace as well as their employees’ workstyles...

Initiative announces extension of APAC footprint with launch in Pakistan

Posted on November 6, 2023

by Azunta Gaviola

IPG Mediabrands’s media agency Initiative has announced its recent affiliate agreement with IG Square Pakistan which expands to 14 different countries in the APAC region.

General Mills hands global media agency of record to UM

Posted on October 23, 2023

by Aliza Carmona

UM, a global media agency network of IPG Mediabrands, announced it has been named global media agency of record to handle all media duties for global food company General Mills.

IPG Mediabrands names Clay Gill as first chief data and technology officer in AU

Posted on October 18, 2023

by Teddy Cambosa

Gill will be responsible for establishing and driving strategic expansion and operational excellence across the Group, with the goal of improving IPG Mediabrands into Australia's leading digital and data-driven agency group.

IPG Mediabrands launches new delivery intelligence engine ‘KINESSO’

Posted on September 22, 2023

by Aliza Carmona

IPG Mediabrands, the media holding company within Interpublic Group, announced the launch of its newest tech-driven performance unit, KINESSO, which delivers real intelligence to move brands forward.

Petronas’ Merdeka Day campaign celebrates richness of Malaysian heritage and customs over the years

Posted on August 30, 2023

by Aliza Carmona

Media Brands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has released PETRONAS’ festive film that commemorates the upcoming Merdeka and Malaysia Day celebrations.

IPG Mediabrands teams up with Google Cloud for generative AI-powered branded content creation platforms

Posted on August 28, 2023

by Teddy Cambosa

All content will be approved by the brands – IPG Mediabrands clients – before being utilised by the AI pilot platforms. The first phase of the platform will completed by the third quarter this year.