Tag: initiative
Initiative, a media agency within IPG Mediabrands, has announced their appointment as the media agency of record for global technology and manufacturing company 3M in the Asia-Pacific region
Initiative’s remit covers all media strategy, planning and buying - including contra activities for offline, online display, performance and addressable.
Wheaton brings 15 years of media experience to Initiative, beginning her career at Mediacom and spending time at several Australian independent media agencies.
SDAC Ford and Initiative's music video release intends to send Raya wishes to consumers as they make their way back to their hometowns.
Working with Initiative, she has been a very intergral part in strategising the ad spaces and running campaigns of its clients.
Previously, Initiative was the media agency of record for Goodman Fielder, where it focused on the company’s above the line (ATL) media, including strategy, planning, buying, implementing and reporting.
After a hotly contested pitch, the media agency has retained its media account for Pernod Ricard Australia and New Zealand.
Punters with the highest cumulative score will earn Initiative's official ‘Marketing-Multi Super Bowl Ring’ and industry ‘bragging rights’.
He will deliver high-level strategic media recommendations to C-suite leaders and agency’s marketing program, while supporting its focus on industry thought leadership and progression.
Initiative keeps its media business remit for energy firm Jemena. Meanwhile, MBCS which is also under IPG Mediabrands, joined the partnership after expanding its creative remit to the said brand.
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