Tag: initiative
Volvo has appointed IPG Mediabrands to manage its media account across all markets outside China, covering key regions such as the U.S., U.K., Germany, Sweden, Japan, Australia, and Korea
The initiative urges corporate executives to take the lead in eradicating the stigma and uneasiness that cancer patients experience at work and in fostering a supportive environment for those who most need it. This is in line with Globe's mission to give its workers all-encompassing support and care...
Initiative, the Fame and Flow agency within IPG Mediabrands, has announced the appointment of three new senior client-facing roles, with Hatty Wetzki as the regional client business director, Lucy Jacobsen as the group client director, and Sheena Deutscher as senior communications design director.
Built by Initiative’s cultural analytics department, Marketing Multi crowdsources predictions from industry experts across the world and combines it with generative AI to provide the most eclectic multi-market with odds updating live every day.
Media agency Initiative has announced the promotion of Ryan Haeusler to the newly created role of national head of communications design and Emma Greenhalgh to Sydney head of communications design.
IPG Mediabrands’s media agency Initiative has announced its recent affiliate agreement with IG Square Pakistan which expands to 14 different countries in the APAC region.
Initiative, an IPG Mediabrands media agency, has been named the media agency of record for Finnair, Finland's full-service legacy airline. This appointment followed a competitive pitch review in September of the same year.
Initiative’s appointment encompasses all media and buying duties for all brands across Monde Nissin and Monde M.Y. San. With resources and expertise from the IPG Mediabrands network, Crave is well-positioned to elevate the partnership.
Through this appointment, Initiative is tasked with all of Fantastic Furniture’s national and local broadcast media planning & buying, print, outdoor, radio, press, magazines, cinema, and BVOD.
As ASB’s media agency partner, Initiative Aoteroa will be delivering innovative and integrated media strategy, planning, and buying across all channels.
![[Report] Gemini SEA Users](https://marketech-apac.com/wp-content/uploads/2026/07/Report-Gemini-SEA-Users.webp)