Tag: initiative
IPG Mediabrands’s media agency Initiative has announced its recent affiliate agreement with IG Square Pakistan which expands to 14 different countries in the APAC region.
Initiative, an IPG Mediabrands media agency, has been named the media agency of record for Finnair, Finland's full-service legacy airline. This appointment followed a competitive pitch review in September of the same year.
Initiative’s appointment encompasses all media and buying duties for all brands across Monde Nissin and Monde M.Y. San. With resources and expertise from the IPG Mediabrands network, Crave is well-positioned to elevate the partnership.
Through this appointment, Initiative is tasked with all of Fantastic Furniture’s national and local broadcast media planning & buying, print, outdoor, radio, press, magazines, cinema, and BVOD.
As ASB’s media agency partner, Initiative Aoteroa will be delivering innovative and integrated media strategy, planning, and buying across all channels.
Initiative, a media agency within IPG Mediabrands, has announced their appointment as the media agency of record for global technology and manufacturing company 3M in the Asia-Pacific region
Initiative’s remit covers all media strategy, planning and buying - including contra activities for offline, online display, performance and addressable.
Wheaton brings 15 years of media experience to Initiative, beginning her career at Mediacom and spending time at several Australian independent media agencies.
SDAC Ford and Initiative's music video release intends to send Raya wishes to consumers as they make their way back to their hometowns.
Working with Initiative, she has been a very intergral part in strategising the ad spaces and running campaigns of its clients.
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