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Tag: Influencer Marketing

Of VTubers and influencer marketing: The case of airasia’s Aozora Kurumi
Of VTubers and influencer marketing: The case of airasia’s Aozora Kurumi
Posted on May 16, 2022
by Teddy Cambosa
MARKETECH APAC spoke with airasia's Rudy Khaw to learn more about their talent Aozora Kurumi's impact in influencer marketing, year after its debut.
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Expert Up Close: Ace Gapuz, CEO of Blogapalooza
Expert Up Close: Ace Gapuz, CEO of Blogapalooza
Posted on March 19, 2022
by Teddy Cambosa
In an interview with Ace Gapuz, the chief executive officer of Blogapalooza, she shares her marketing journey as an influencer marketer as well as her insights about the role of females in the marketing and advertising industry.
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Vamp badged as an official TikTok Marketing Partner
Vamp badged as an official TikTok Marketing Partner
Posted on March 3, 2022
by Teddy Cambosa
Brands who work with Vamp can now obtain TikTok creators insights in a more automated and scalable way.
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Untitled design (61)-min
What’s NEXT: What to expect in influencer marketing in 2022
Posted on February 7, 2022
by MARKETECH APAC
Here are 5 forces that will drive the influencer marketing industry in 2022 and in the next few years. 
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What do Viets perceive of virtual influencers?
What do Viets perceive of virtual influencers?
Posted on January 31, 2022
by Teddy Cambosa
According to Milieu, Vietnam has a warm reception to virtual influencers, going to an extent of looking for local ones.
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Gushcloud-Philippines-Chin-Valdes
Influencer marketing agency Gushcloud PH signs celebrity gamer Chin Valdes
Posted on January 13, 2022
by Kathleen Murata
The latest deal will see Gushcloud co-managing Chin Valdes’ YouTube channel, as well as making various content for his viewers.
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Mad Influence marks 4th year with new Dubai office, subsidiaries
Mad Influence marks 4th year with new Dubai office, subsidiaries
Posted on January 3, 2022
by MARKETECH APAC
New subsidiaries for the year include a talent division called Mad Talent and a live streaming and e-commerce one called Mad Streaming.
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AiMCO-New-Guiding-Council-Members (1)
Australian influencer marketing body AiMCO unveils new members of guiding council
Posted on November 25, 2021
by Teddy Cambosa
The new AiMCO Guiding Council will aid in the observance of the influencer marketing scene in Australia, with members coming from different agencies.
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HypeAuditor-Australian-Influencer-Marketing
Brands continue to leverage influencer marketing campaigns amid lockdowns
Posted on November 2, 2021
by Teddy Cambosa
The study from HypeAuditor notes that from 1 to 28 Oct., there were 3,179 sponsored posts from 1,651 influencers.
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GroupM-INCA-India-Influencer-Marketing-Industry
India’s influencer marketing scene on upward 25% CAGR trajectory by 2025
Posted on September 24, 2021
by Teddy Cambosa
The joint study by INCA and GroupM unveils a growing market for the influencer marketing scene in India.
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