Tag: Influencer Marketing
Singapore – Australian frozen yogurt brand Yo‑Chi has launched its first international flagship store at Orchard Central, Singapore on August 15—marking the brand’s global step in its mission of ‘Sharing the Chi’. To introduce the brand to Singapore, Yo-Chi has tapped influencer agency Kobe for an influencer-led...
The move follows the appointment of Matt Holmes as MBCS’s head of creative strategy and ideation and comes as the agency rolls out a refreshed approach designed to help brands achieve greater cultural relevance and real-world impact beyond paid media.
Singapore – AnyMind Group has integrated Model Context Protocol (MCP) capabilities into its influencer marketing platform AnyTag, introducing automation and AI agent interactivity powered by large language models (LLMs) to streamline campaign planning, influencer discovery, and data management. With...
As traditional advertising effectiveness declined, brands realised that audiences respond better to recommendations from people they trust rather than advertisements. Influencer marketing filled this gap by providing authenticity that traditional marketing often lacked.
The ‘Get Drizzling’ campaign builds on the success of the 2023 launch and doubles down on the transformative power of olive oil when drizzled generously to finish a dish.
The brand collaborated with Dentsu Creative Philippines and Dentsu X Philippines to execute this campaign through user-generated content (UGC) on TikTok. GLICO introduced the special day in coincidence with the popular 11.11 sales day in the country–a common occurrence amongst popular e-commerce pla...
For Komodo, ‘The Journey’ concept redefines marketing in the travel sector, where social media has disrupted traditional strategies, leading modern travelers to seek increasingly unique and personalised experiences.
Cult Creative is addressing this demand through its Creator Platform (beta), which seamlessly blends technology with a user-centric design. First off, creators can automatically generate “media kits” that link their social media profiles and display relevant audience insights, such as engagement rat...
Hepmil Singapore and Mediacorp have launched a joint offering known as POV Gen Z for clients who especially want to engage Gen Z and Millenial audiences.
Mega and macro influencers are influential in Singapore, recognised by 48% and 46% of respondents, but their impact on purchase recommendations lags behind the Southeast Asian average, a study by impact.com and Cube Asia revealed.
