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Tag: Indonesia

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McDonald's Indonesia ventures into J-pop tracks to promote ‘Taste of Japan’ relaunch
Posted on August 21, 2023
by Aliza Carmona
McDonald’s Indonesia has revealed its new J-Pop advertisement jingle titled ‘Nihon No Fureeba’ written fully in Japanese, to promote the relaunch of McDonald’s ‘Taste of Japan’ burgers.
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Indonesian media platform IDN Media acquires livestreaming monetisation platform Saweria
IDN Media acquires livestreaming monetisation platform Saweria
Posted on August 18, 2023
by Teddy Cambosa
The synergy between IDN Media and Saweria is anticipated to substantially expand the economic potential of content creators in Indonesia, particularly to strengthen IDN Media's priorities in the livestreaming industry. 
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The Indonesian on-ground activation status quo: merging cultural differences and modern interaction strategies
The Indonesian on-ground activation status quo: merging cultural differences and modern interaction strategies
Posted on August 11, 2023
by Teddy Cambosa
The Inner State spoke with industry leaders Aji Harsono, business director at M&C Saatchi Shopex; Mike Forster, marketing consultant for Southeast Asia; and Rolly Pane, managing director at Clozette Indonesia, to know about their insights on the recent changes on on-ground activations in the local m...
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More than half of Indonesians say Telkomsel provides the best mobile network coverage: report
More than half of Indonesians say Telkomsel provides the best mobile network coverage: report
Posted on August 1, 2023
by Teddy Cambosa
According to the data, Telkomsel enjoys the highest regard in Indonesian cities outside Java island (65%) and in Greater Surabaya (63%), where over three in five consumers say its network coverage is the best.
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Redhill appoints Windy Anindiya Putri as country head of Indonesia
Redhill appoints Windy Anindiya Putri as country head of Indonesia 
Posted on July 20, 2023
by Teddy Cambosa
As country head, Putri will be working closely with Redhill’s management team and local stakeholders to oversee operational functions and develop new business in Indonesia, strengthening the agency’s presence and expanding its local network.
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Home Credit Indonesia taps FPT Smart Cloud to enhance CX, business growth through AI
Home Credit Indonesia taps FPT Smart Cloud to enhance CX, business growth through AI
Posted on July 5, 2023
by Teddy Cambosa
At the heart of this partnership lies its AI chatbot project, aiming to revolutionise customer interactions and support services. The AI chatbot showcases linguistic comprehension, enabling it to understand and respond to customer inquiries.
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Media intelligence CARMA continues its Asia expansion with opening of Indonesian operations
Media intelligence CARMA continues its Asia expansion with opening of Indonesia launch
Posted on June 22, 2023
by MARKETECH APAC
Amira Kanifah has been appointed by the company to manage business development in Jakarta. She has over a decade of experience in market research in Asia, including important stints at Nielsen and Kantar.
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AQUA’S programmatic DOOH campaign steals the show at Citayam Fashion Week with real-time data
Posted on May 22, 2023
by MARKETECH APAC
In this case study, we learn how Indonesian water brand AQUA was able to capture the attention of its target consumer through strategic and insight-driven DOOH advertising.
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Vivek Satpathy appointed as new general manager for BBDO Indonesia
Vivek Satpathy appointed as new general manager for BBDO Indonesia
Posted on May 18, 2023
by Teddy Cambosa
In this new role, Satpathy will spearhead the expansion of client services and business development within the agency.
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Heinz ABC’s Ramadan campaign taps local moms to cook for those who can’t make home to festivities
Heinz ABC’s Ramadan campaign taps local moms to cook for those who can’t make home to festivities
Posted on April 19, 2023
by Teddy Cambosa
To spread the warmth and joy of Ramadan, Heinz ABC has launched a campaign alongside Food Bank of Indonesia, Alfamart, Tokopedia, Aqua, Grab and Aladin has created #ABCDapurBersamaIbu (‘Kitchen with Mom’).
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