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Tag: Indonesia

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How did Tokopedia fare across other e-commerce competitors prior to the new agreement with ByteDance?
Posted on January 3, 2024
by Teddy Cambosa
The latest YouGov Profiles has noted that Tokopedia holds a 39% share among Indonesian consumers, securing its position as the second most popular e-commerce platform, trailing only Shopee, where a staggering 73% of customers have recently made purchases.
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How Tokopedia merged Japanese pop culture cues and local culture relevance to create its latest 12.12 campaign jingle
How Tokopedia merged Japanese pop culture cues and local culture relevance to create its latest 12.12 campaign jingle
Posted on December 22, 2023
by Teddy Cambosa
MARKETECH APAC caught up exclusively with Jonathan Locanawan, senior lead for social media at Tokopedia, to learn more about the campaign's creative process, as well as hear his insights on how brands can be authentic in tapping the younger demographic.
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Accenture acquires Jixie to improve marketing capabilities, resources in Indonesia
Posted on December 22, 2023
by Teddy Cambosa
This strategic move aims to help Indonesian clients provide more individualised experiences. It is facilitated by Accenture Song, the company's tech-powered creative group. Increasing client involvement is the aim in order to achieve long-term business growth.
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From Thailand to Indonesia, these are the most popular destinations for SG travellers in 2023
Posted on December 18, 2023
by Teddy Cambosa
Bangkok maintains its position as the most popular destination in 2023. Travellers from Singapore clearly consider The Land of Smiles to be their first choice, whether they are taking tuk-tuk rides, taking in the nightlife of the city, enjoying mango sticky rice and drinking Thai milk tea at lively night...
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TikTok reportedly in talks with GoTo to revive online retail operations in Indonesia
Posted on November 28, 2023
by Aliza Carmona
ByteDance’s TikTok is reportedly in talks to partner with Indonesian technology company GoTo Group to restart its online retail operations in the country, Bloomberg reports.
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Citi completes sale of Indonesia consumer banking to UOB
Citi completes sale of Indonesia consumer banking to UOB
Posted on November 28, 2023
by Teddy Cambosa
This is the latest completed deal by UOB after it entered into an agreement with Citi January 2022 as part of a broader sale agreement covering consumer banking across Malaysia, Thailand, Vietnam and Indonesia.
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M&C Saatchi Performance promotes Nachiket Desai as country director for Indonesia
Posted on November 27, 2023
by Teddy Cambosa
As the country director for Indonesia, He will focus on driving company expansion and improving profitability. Among his duties are the creation of services tailored to the Indonesian market, with a focus on direct-to-consumer (D2C) businesses, digital transformations, and retail commerce.
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China-based PR firm Influence Matters expands to Indonesia, appoints managing partner for new hub
Posted on November 24, 2023
by Aliza Carmona
China-based entrepreneurial public relations and marketing services firm Influence Matters has officially expanded its operations in Southeast Asia with the opening of a new Indonesia hub and the appointment of Emily Xu as managing partner.
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Dulux Indonesia promotes healthier dining environment in latest CSR campaign
Posted on November 14, 2023
by Azunta Gaviola
Indonesia – As the country strives for a healthier dining environment, Dulux Indonesia, alongside Innocean Indonesia, has spearheaded an initiative catered specifically to reducing flies among school canteens in Indonesia. This collaborative effort came up with a campaign called ‘Project Yellow...
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Tencent cloud links up with Digital edge to bolster Indonesia’s connectivity
Posted on November 9, 2023
by Azunta Gaviola
Jakarta, Indonesia – Cloud services provider Tencent Cloud has launched its recent affiliation with data centre platform Digital Edge, revitalising the connectivity landscape in Indonesia.  In this partnership, Tencent Cloud is expected to have direct access to ‘Edge Peering Internet Exchange’ (EPIX),...
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