Tag: Indonesia
Data from the report indicates that globally, Indonesia surpassed the five-hours-per-day threshold the most in Q3 2023 with more than 6 hours per day, followed by Thailand with 5.7 hours and India making top 5 with 5.2 hours.
The ban follows a recent government regulation which prohibits the use of social media for e-commerce transactions, adding that it’s aimed at quashing e-commerce sellers that are purportedly abusing pricing tiers on social media to promote their products.
Data given by AVIA and Mileu Insight suggested that amongst Indonesians, UGC and social media content garners more attention in audience engagement and advertising, but premium OTT has the best content according to 75% of respondents.
Wunderman Thompson has named Samir Gupte as the new ehief executive officer for its operations in Indonesia.
Gupte comes from Ogilvy, where he most recently served as executive director and head of operations, and brings with him more than 25 years of experience within WPP.
Around 74% of marketers in Indonesia cited advanced machine learning technology as the most important factor when selecting mobile app performance marketing solutions, according to data from Moloco.
For the government, the move is aimed at quashing e-commerce sellers that are purportedly abusing pricing tiers on social media to promote their products, a move that officials say ‘kills’ offline merchants.
Indonesian on-demand coffee company Fore Coffee has announced the launch of its first store in Singapore, marking its entry into the international market scene.
The Asia Video Industry Association (AVIA) and the Video Streaming Association of Indonesia (AVISI) have signed a Memorandum of Understanding (MoU) in Jakarta to fight piracy and protect and promote content in Indonesia.
According to the report, TV’s share, including net advertising and subscription, dropped to 48% from 56% in 2023, as the shift to online video accelerates, led by UGC and social video as well as including premium video-on-demand (VOD), including freemium and SVOD platforms.
All of the 61 employees affected by the shutdown will be offered enhanced packages, healthcare support and assistance in their transition to new opportunities, Krishnan also added.
