Tag: Indonesia
Surabaya, Indonesia – Green SM, Indonesia’s first premium all-electric taxi service, has arrived in Surabaya, giving residents and visitors a cleaner, quieter, and smarter way to travel. To mark its debut, the company is offering discounts of up to IDR 50,000 per ride, encouraging the public to...
Jakarta, Indonesia – Unilever has retained its position as Indonesia’s top advertiser in the first half of 2025, according to new data from Nielsen Ad Intel, as the nation’s advertising landscape sees fresh momentum from fast-growing service sectors. FMCG leaders Wings and Mayora followed closely behind,...
Nowadays, searching is not just tapping into Google anymore. It is no longer a singular drive that answers all queries. If not, one search leads to another, one answer sparks the next question, and queries, in general, cannot be contained in one medium. Marketers know this. This is why bringing...
In late 2023, Pertamina Enduro, the lubricant brand of PT Pertamina Lubricants, entered a landmark sponsorship with the VR46 Racing Team, led by MotoGP legend Valentino Rossi. The partnership presented an unprecedented opportunity for a homegrown Indonesian brand to compete for attention on one of the...
Dettol, Pepsodent, and Nivea have emerged as the most considered personal care brands in these markets respectively.
Indonesia – Telkom and WPP Media Indonesia have signed a Letter of Intent (LoI) to formalise a strategic collaboration aimed at driving innovation in data-driven advertising and enhancing the value of Indonesia’s digital advertising ecosystem. Under the partnership, both parties will jointly develop...
Jakarta, Indonesia – DDB Group Singapore has transformed student creativity into national storytelling through an inspired new campaign for Google Gemini in Indonesia. Aptly titled #BikinGebrakanLo (“make your breakthroughs”), the campaign celebrates young minds who are using AI to fuel their own...
Indonesia – VinFast, the automotive brand under Vingroup, has rolled out a nationwide initiative that allows Indonesians to help shape the design of its upcoming electric vehicle (EV) models. Titled “Your Voice, Our Future” (“Suaramu Penentu Langkah Kami”), the program introduces a design voting competition...
Indonesia – Bel Group has acquired a 22.5% minority stake in Indonesia’s cheese manufacturer Mulia Boga Raya (MBR), a subsidiary of snacks and beverages manufacturing giant Garudafood Group. With this transaction, Bel becomes a joint controlling shareholder of MBR alongside Garudafood, which remains...
Indonesia – Salesforce, the American cloud-based software company, has appointed Andreas Diantoro as its new country leader and president director for Indonesia and Apisit Kuparatana as country leader for Thailand, strengthening its leadership presence across Southeast Asia. For Indonesia, Diantoro will...
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