Tag: India
India – Men’s fashion and lifestyle brand Snitch has partnered with creative agency Verve Media to unveil a dynamic, story-led film series that spotlights the spontaneity and style of today’s modern man. Titled ‘Last Minute? Snitch It’, the three-part campaign, explores everyday scenarios that demand...
India – Bandhan Mutual Fund, in partnership with Grey India, has launched the second phase of its ‘Salary Wala Plan’ campaign, focusing on themes of financial independence and the freedom to pursue personal interests. The first phase of the campaign, released a few months ago under the title ‘Bache hamara...
India – dentsu X India has been appointed to handle the integrated media mandate for Okaya Power Private Limited, a power solutions company based in India. The mandate was awarded following a multi-agency pitch and will be managed from dentsu X’s Gurugram office. Under the scope of the mandate, dentsu...
India – In a recent offline-first initiative, India-based femcare brand Plush has partnered with quick commerce platform Blinkit to use home deliveries as a medium for raising awareness around period comfort and menstrual stigma. Timed with Menstrual Hygiene Day, the campaign delivers what appears to...
India – Britannia Milk Bikis has joined forces with World Chess Champion Gukesh Dommaraju to roll out an interactive virtual chess challenge designed to engage and inspire young thinkers across India. The partnership kicks off with the launch of Britannia Milk Bikis Smart Moves, an interactive virtual...
India – Schweppes, the premium mixer brand from The Coca-Cola Company, has partnered with Blinkit to roll out a campaign that brings party-ready mixers to consumers in just 10 minutes—redefining on-demand celebration prep. Through this collaboration, the brand’s most significant initiative of 2025 so...
Myntra, a leading fashion e-commerce in India, is set to enter the Singapore market as it launches Myntra Global.
India – DermiCool has partnered with Wondrlab India to launch a fully AI-generated advertisement film, marking a bold step forward in tech-driven brand storytelling. Created in collaboration with AI creative agencies The TopScout and Crushed Studios, the ad film reimagines the fight against ghamoriyan...
India – Wondrlab, a platform-first martech startup, has joined forces with VerSe Innovation, Signing Hands Foundation, and Lucifer Music to launch ‘The Right Sign’—a bold cultural initiative that aims to normalise Indian Sign Language (ISL) by weaving it into India’s vibrant rap scene. As part of the...
India – Canon India, in collaboration with Dentsu Creative Webchutney, has launched its latest campaign that taps into the spirit of Young India, inspiring a new generation to imagine, create, and break boundaries. Titled ‘Go Beyond’, the new campaign marks a shift in Canon India’s messaging, positioning...
