Tag: India
India — KIT Global, a marketing platform company, has signed a partner agreement with Telegram Ads, providing Indian brands with direct access to the platform’s advertising tools. The partnership aims to give brands access to ad inventory, localised onboarding, multi-lingual support, and market...
Aiming to highlight the experience of Malayalis celebrating the Onam festival away from home, Google has released the film ‘Onam is where you are’, conceptualised by creative agency Talented, directed by Devika Mahajan, and produced by Happy Crew Films. The film is presented from the perspective of a...
Mumbai, India – CloudTV, a smart TV operating system based in India, has launched a new 3D ad format for its connected TV (CTV) platforms, claiming the new format provides a distinctive option for advertisers and brands looking for alternatives to traditional ad formats. The company also stated that...
Bengaluru, India — As part of Papa Johns India’s market entry preparation, the pizza company tapped Dentsu as its integrated agency partner for creative, media, and PR. Set to open in Bengaluru, Dentsu is set to lead the brand’s communications strategy through a multi-agency approach with Dentsu...
Mumbai, India — Intended to strengthen Havas India’s offerings to clients, Havas India introduced Gate One, a global business and digital transformation consultancy, to the Indian market. The expansion aims to provide clients with expertise in areas such as customer experience, marketing transformation,...
India — With India’s influencer marketing sector expected to be worth over ₹3,000 crore or over 500,000 USD this year, the Indian Influencer Governing Council (IIGC) has stated that it is taking a proactive approach to promote accountability within the creator economy by working directly with creators...
Mumbai, India — McCann India has partnered with L’Oréal Paris to launch a powerful new campaign under the global “Lessons of Worth” initiative, marking 50 years of the iconic tagline “Because You’re Worth It.” The India-specific campaign features long-time brand ambassador Aishwarya Rai Bachchan,...
Gurugram, India — Cheil X and JSW MG Motor India have launched the second phase of their ‘EV Sahi Hai’ public awareness campaign, designed to dispel common myths and doubts surrounding electric vehicles (EV). The new phase features actors Varun Sharma and Pulkit Samrat, and utilises...
India — The Advertising Standards Council of India (ASCI) has introduced a new clause to its Code for Self-Regulation in Advertising, which requires media companies to identify paid content on their social media handles. As part of the ‘Truthful and Honest Representation’ chapter, the new clause 1.8...
New Delhi, India — JBL India, in collaboration with creative agency RepIndia, has launched new “#SoundOfCelebrations” campaign, highlighting the role of music in various regional festivals across India, featuring a central anthem and a corresponding film. View this post on Instagram A post...
