Tag: Gen Z
English luxury lifestyle brand Barbour has partnered with digital experience agency CONTEN.T to create its first-ever mobile game, aiming to engage Gen Z consumers as part of the brand’s 130th-anniversary celebrations.
In the survey, it noted that Gen Z considers social media a key companion, with Instagram leading the way. They use social platforms for connection and discovery and as search engines. Gen Z are starting to explore Instagram’s new platforms Threads and turn to Chinese social media platforms such as Douyin...
Around 70% of Gen Zs in the region saw e-commerce platforms as important entrance points for their purchasing experiences, and that they use these platforms extensively for researching their purchases. This is according to the latest data from Shopee and Kantar Profiles
Building on Tinder’s "There's no wrong choice, Tinder." brand message in Korea, the campaign focuses on Gen Z’s quest for honesty and authenticity through real-life stories of one of Korea’s rising stars, in addition to real stories of actual Tinder users.
Recent survey reveals that Gen Z in Singapore are most likely to purchase through social media sites
Generation Z consumers have a stronger preference for TikTok, accounting for 46% of users, exceeding the usage percentages of other generational groups, such as 30% for Millennials and 23% for Generation X. Furthermore, both Generation Z (41%) and Millennials (37%) are more likely to use Instagram for...
Research from Adobe shows they simply want to be seen as 'who they are'.
The report also finds the exact most desirable travel destination for young Singaporeans at this point.
New report reveals Gen Z ranks online privacy as being ‘less important’ to them than other generations.
Through the partnership, ONE Esports will collaborate with Mobalytics to create a range of unique content pieces to be published on oneesports.gg and mobalytics.gg.
How has the pandemic changed the youth? This cohort's lifestyle choices have transformed over the past two years, and brands must pay attention.
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