Tag: Gen Z
Building on Tinder’s "There's no wrong choice, Tinder." brand message in Korea, the campaign focuses on Gen Z’s quest for honesty and authenticity through real-life stories of one of Korea’s rising stars, in addition to real stories of actual Tinder users.
Recent survey reveals that Gen Z in Singapore are most likely to purchase through social media sites
Generation Z consumers have a stronger preference for TikTok, accounting for 46% of users, exceeding the usage percentages of other generational groups, such as 30% for Millennials and 23% for Generation X. Furthermore, both Generation Z (41%) and Millennials (37%) are more likely to use Instagram for...
Research from Adobe shows they simply want to be seen as 'who they are'.
The report also finds the exact most desirable travel destination for young Singaporeans at this point.
New report reveals Gen Z ranks online privacy as being ‘less important’ to them than other generations.
Through the partnership, ONE Esports will collaborate with Mobalytics to create a range of unique content pieces to be published on oneesports.gg and mobalytics.gg.
How has the pandemic changed the youth? This cohort's lifestyle choices have transformed over the past two years, and brands must pay attention.
The track, titled ‘Cerita Dunia Maya #MakinCakapDigital’, is written and performed by HIVI! to promote proper digital literacy among Indonesian Gen Zs.
Anzu’s viewable impressions, brand safety, and detailed campaign reporting will now be available to advertisers running in-game campaigns within Roblox.
The Gen Z audience is using Twitter to engage in their different passion points such as gaming and tech, food, beauty, and music.
