Tag: Gen Z
Hong Kong – More than half of Hong Kong’s Gen Z want to make a positive impact on society, challenging the perception of the cohort as “lying flat”, according to a new insights report by Publicis Groupe Hong Kong in partnership with GWI and The Trade Desk. Titled ‘Gen Z Pulse’, the report explores the...
2026 is expected to be shaped by personal creativity, self-soothing habits and intentional curation, driven strongly by Gen Z’s desire for calm, identity clarity and emotionally grounding environments.
Going beyond broad stereotypes, Gen Z IRL Indonesia identifies five distinctive personas that define how young Indonesians express themselves—both online and offline.
Singapore – Canon Singapore has launched “#iamkyosei”, a campaign celebrating self-expression, creativity, and the social values that define Generation Z. Rooted in Canon’s corporate philosophy of ‘Kyosei’—living and working together for the common good—the initiative reflects the outlook of a...
The a la carte luxury approach also reveals Gen Z's preferences, highlighting the experiences and values they prioritise.
Indonesia – Cheil Indonesia has released a new report offering a deep dive into the mindset of Gen Z in Indonesia, shedding light on how this generation is reshaping the definition of ‘cool’ through authenticity, purpose, and intentional digital behaviour. The report reveals that Indonesian Gen Zs associate...
China – Coca-Cola has brought back its iconic ‘Share a Coke’ campaign, launching a new China-focused initiative that features personality-themed bottles designed to spark fun and meaningful connections among friends and family. Developed by WPP Open X and led by Ogilvy Shanghai, Coca-Cola’s latest iteration...
In HAVAS Ortega’s latest report It’s a Gen-Z World and You’re All Just Living in It, it highlighted how the younger ‘prosumers’ of today are shaping culture, challenging norms, and setting the stage for a future where authenticity, purpose, and innovation define what truly matters.
Singapore – Coca-Cola has relaunched its ‘Share a Coke’ campaign, updating the well-known initiative with a focus on digital integration and personalisation aimed at connecting with a new generation of consumers. The Share a Coke campaign returns with a refreshed focus on digital integration and localised...
South Korea – Tinder has launched its first pan-Asian campaign, celebrating Gen Z’s redefinition of dating norms. Spotlighting women embracing self-expression, exploration, and fun, the campaign highlights their shift toward dating on their own terms. Tinder’s ‘Dating, Your Way’ campaign embraces the...
![[Appointment] Country Manager x PH Emirates](https://marketech-apac.com/wp-content/uploads/2026/07/Appointment-Country-Manager-x-PH-Emirates.webp)