Tag: Gen Z
Singapore – Canon Singapore has launched “#iamkyosei”, a campaign celebrating self-expression, creativity, and the social values that define Generation Z. Rooted in Canon’s corporate philosophy of ‘Kyosei’—living and working together for the common good—the initiative reflects the outlook of a...
The a la carte luxury approach also reveals Gen Z's preferences, highlighting the experiences and values they prioritise.
Indonesia – Cheil Indonesia has released a new report offering a deep dive into the mindset of Gen Z in Indonesia, shedding light on how this generation is reshaping the definition of ‘cool’ through authenticity, purpose, and intentional digital behaviour. The report reveals that Indonesian Gen Zs associate...
China – Coca-Cola has brought back its iconic ‘Share a Coke’ campaign, launching a new China-focused initiative that features personality-themed bottles designed to spark fun and meaningful connections among friends and family. Developed by WPP Open X and led by Ogilvy Shanghai, Coca-Cola’s latest iteration...
In HAVAS Ortega’s latest report It’s a Gen-Z World and You’re All Just Living in It, it highlighted how the younger ‘prosumers’ of today are shaping culture, challenging norms, and setting the stage for a future where authenticity, purpose, and innovation define what truly matters.
Singapore – Coca-Cola has relaunched its ‘Share a Coke’ campaign, updating the well-known initiative with a focus on digital integration and personalisation aimed at connecting with a new generation of consumers. The Share a Coke campaign returns with a refreshed focus on digital integration and localised...
South Korea – Tinder has launched its first pan-Asian campaign, celebrating Gen Z’s redefinition of dating norms. Spotlighting women embracing self-expression, exploration, and fun, the campaign highlights their shift toward dating on their own terms. Tinder’s ‘Dating, Your Way’ campaign embraces the...
English luxury lifestyle brand Barbour has partnered with digital experience agency CONTEN.T to create its first-ever mobile game, aiming to engage Gen Z consumers as part of the brand’s 130th-anniversary celebrations.
In the survey, it noted that Gen Z considers social media a key companion, with Instagram leading the way. They use social platforms for connection and discovery and as search engines. Gen Z are starting to explore Instagram’s new platforms Threads and turn to Chinese social media platforms such as Douyin...
Around 70% of Gen Zs in the region saw e-commerce platforms as important entrance points for their purchasing experiences, and that they use these platforms extensively for researching their purchases. This is according to the latest data from Shopee and Kantar Profiles
