Tag: Football
Since the partnership began in 2013, AIA and Tottenham Hotspur have collaborated on various initiatives to encourage health and wellbeing, particularly across Asia. Over 175,000 young people have taken part in AIA football clinics led by Spurs coaches.
The initiative positions Accor hotels as the preferred choice for both players and fans, drawing on footy culture and humour to connect with audiences.
As part of the agreement, Midea’s logo will appear on the left sleeve of the FC Barcelona first team jersey, both during matches and training sessions, beginning on July 1, 2026.
With dynamic red lines flowing from the Malaysia flag into the club’s iconic red, the design symbolises harmony, strength, and unity between aviation and sports—two forces that inspire and connect people worldwide.
Hong Kong – Football icon Cristiano Ronaldo has officially launched the first-ever CR7 LIFE official flagship store at Times Square in Hong Kong, marking a significant milestone in celebrating his legacy and the upcoming CR7 LIFE Museum. The CR7 LIFE official flagship store is designed to offer an engaging,...
Efforts to engage fans are also part of the collaboration, with planned activities such as merchandise campaigns, ticket promotions, player meet-and-greet events, and community watch parties during major matches.
Through these multi-year partnerships, Tiger Beer reinforces its enduring commitment to sparking connections that bring fans in Asia and beyond closer to the clubs they love.
The company’s technology will power improved fan experiences in stadiums and global broadcasts, power enhanced analytics, and democratise data across all global football-playing nations.
Harnessing the insight from the survey, Tiger Beer and Manchester United, have committed to delivering experiences to deepen the connection between the fans and the club.
The new concept, which is being rolled out globally, has new elements based on supporter insight and what they wanted to improve in-store, such as stronger signposting of product.
