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Tag: East Asia

ShopBack-Hong-Kong
ShopBack announces Hong Kong expansion
Posted on August 5, 2022
by Kathleen Murata
Shopping and rewards platform ShopBack's expansion to Hong Kong market sees over 250 local to global merchants onboarded.
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GAC-Motor-and-Essence-China
Automobile company GAC Motor taps Essence China as media agency of record
Posted on July 28, 2022
by Kathleen Murata
Essence’s scope of work for GAC Motor includes brand strategy, media planning and activation, and creative development and production.
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Mediabrands-Hong-Kong-and-Taiwan
Mediabrands elevates senior leaders for Hong Kong, Taiwan
Posted on July 27, 2022
by Kathleen Murata
The new three executive leadership promotions by Mediabrands include Joanne Tong, Penny Chow, and Man Leung.
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Xaxis-Ji-Young-Jung-South-Korea
GroupM’s Xaxis elevates Ji Young Jung as new head of South Korea
Posted on July 21, 2022
by Kathleen Murata
Ji Young Jung will be leading her team toward Xaxis’ vision of scaling up and optimising its performance and digital offerings across APAC.
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AIA-Hong-Kong-Going-Beyond-With-You
AIA HK’s latest ad series highlights swimming champion Siobhan Haughey’s life stories
Posted on July 18, 2022
by Kathleen Murata
It features the life stories of Siobhan Haughey, which aims to inspire people to be brave and stay strong to rise to the challenge.
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Sun-Life-HK-first-NFT-project
Sun Life HK celebrates 130th anniv with first NFT project launch
Posted on July 14, 2022
by Kathleen Murata
The launch of Sun Life Hong Kong's first NFT project follows the company’s new branding campaign ‘Change Into a Happier You’.
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MasterKong-Beverages-and-Mindshare
MasterKong Beverage taps Mindshare China anew as agency of record
Posted on June 30, 2022
by Kathleen Murata
The renewed mandate will see Mindshare China provide media planning and buying services for the beverages business.
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Balabala-Ogilvy-Gu-Yu
Chinese kid’s clothing Balabala partners with Ogilvy Shanghai to unveil new virtual influencer Gu Yu
Posted on June 28, 2022
by Kathleen Murata
The launch of virtual influencer Gu Yu by Balabala, alongside Ogilvy Shanghai, is part of its brand rejuvenation journey.
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Hivestack-and-COM2US
South Korean gaming platform COM2US launches cross-border programmatic DOOH campaign in USA
Posted on June 21, 2022
by Kathleen Murata
COM2US has successfully engaged further with its target audience leveraging trigger targeting capabilities available within Hivestack DSP.
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Hivestack-and-Asiaray
Hivestack, Asiaray extends partnership in Mainland China
Posted on June 20, 2022
by Kathleen Murata
This partnership between Hivestack and Asiaray is already active in Hong Kong SAR and Singapore, and now in Mainland China.
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