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Tag: East Asia

HSBC-DuoVerse
HSBC launches new duo real-world and metaverse music show experience ‘DuoVerse’
Posted on October 10, 2022
by Kathleen Murata
The new 'DuoVerse' by HSBC aims to take audience interaction to the next level, featuring two local artists Tyson Yoshi and Serrini.
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Essence-Segway-Ninebot-China
Essence named as integrated media partner of Segway-Ninebot China
Posted on September 22, 2022
by Kathleen Murata
Essence’s scope of work includes strategy, creative, content innovation, media planning, and media activation for Segway-Ninebot.
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Eddie-Bauer-Japan-expansion
American clothing chain Eddie Bauer expands Japan presence via Itochu tie-up
Posted on September 20, 2022
by Kathleen Murata
The partnership will see Eddie Bauer launching new stores, wholesale accounts, and an official branded e-commerce site in Spring 2023.
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livi-bank-and-iprospect
livi Paylater, iProspect launch new Youtube audio ads to bolster user engagement
Posted on September 16, 2022
by Kathleen Murata
The collaboration sees the launch of the industry’s first audio ads on Youtube, which aims to grow with their audiences.
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EssenceMediacom-Jin-Choi
GroupM’s EssenceMediacom appoints Jin Choi as new CEO for South Korea
Posted on September 14, 2022
by Kathleen Murata
Jin Choi, who has been heading MediaCom as managing director in South Korea for over three years, will be leading the merged agency.
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Manulife-Hong-Kong-HyounJoo-Choe
Manulife elevates HyounJoo Choe as new chief customer officer for Hong Kong, Macau
Posted on September 13, 2022
by Kathleen Murata
She will also play a pivotal role in driving Manulife Hong Kong’s branding and corporate social responsibility efforts.
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Manulife-Hong-Kong-Campaign
Manulife Hong Kong launches new multichannel campaign, highlights benefits of early preparation for health
Posted on September 9, 2022
by Kathleen Murata
The campaign takes a more positive view of a serious topic by emphasising how people have a better chance of survival with early preparation.
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foodpanda-Hong-Kong-Mindshare-Xaxis-JCDecaux-Transport
foodpanda HK to be the first brand featured on JCDecaux’s OOH screens at HKIA
Posted on August 25, 2022
by Kathleen Murata
foodpanda's campaign is featured in the newest Crystal Digital and the Spectacular Digital OOH screens by JCDecaux Transport at the HKIA.
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Coca-Cola-Share-a-Coke-Campaign-China
Coca-Cola China urges everyone to beat summer lethargy via new ‘Share a Coke’ campaign
Posted on August 23, 2022
by Kathleen Murata
It aims to turn every Coke bottle into a connection point for friends to engage and create magical shared memories.
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Do-Sik-Kim-Redhill-Korea
Veteran journalist Do Sik Kim joins Redhill as new COO for Korea
Posted on August 10, 2022
by Kathleen Murata
In his new role, Do Sik Kim will be based in Seoul and working closely with Redhill Korea’s leadership team.
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