Tag: DOOH
We take a look at how McDonald’s, one of the biggest fast-food chains in the world, utilised DOOH campaigns in partnership with Moving Walls to entice users to their menu, programmed carefully to match the real-time weather conditions in the Philippines.
AirAsia leveraged a programmatic DOOH campaign to promote its 7 Million free seats promotion, by targeting high-traffic locations frequented by its key audience segments.
In this case study, we learn how Indonesian water brand AQUA was able to capture the attention of its target consumer through strategic and insight-driven DOOH advertising.
The partnership aims to display its impactful storytelling and insightful journalism in a much wider reach across Singapore.
The latest partnership enables GroupM's agencies in the Philippines to leverage Moving Walls’ Moving Audiences.
At any moment in time, OIS tracks hundreds of out-of-home campaigns across Australia and New Zealand, processing billions of verification data points.
The rebrand of Broadsign Ads and its expansion into the U.S. and Australia represents a crucial next step in DOOH’s evolution.
The partnership will connect their industry-leading technologies, and
enable programmatic DOOH cross-channel media campaigns on a worldwide scale.
Through this partnership, PilotTV will integrate their premium DOOH inventory into the Hivestack supply side platform (SSP).
Lemma SSP will also provide 3rd party validation through standard DSP integration with the likes of MediaMath and Yahoo.
![[Statement] AirAsia Ph June 4 2026](https://marketech-apac.com/wp-content/uploads/2026/06/Statement-AirAsia-Ph-June-4-2026.jpg)