Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME

Tag: Customer experience

jollibee-group-qualtrics-cx
Jollibee Group partners with Qualtrics to boost global customer experience across its brands
Posted on January 8, 2025
by Aliza Carmona
Jollibee Group has entered a new global multi-year partnership with experience management leader Qualtrics to enhance customer experiences and fuel growth across its brands, including Jollibee, The Coffee Bean & Tea Leaf, and Smashburger.
Read More
Meltwater 2024 Report Feature Image
Discover how UGC can reshape brand engagement in a saturated digital landscape with this insightful guide
Posted on January 7, 2025
by Aliza Carmona
To help marketers navigate this shift, media monitoring company Meltwater has released an insightful guide, ‘Unlocking the Power of UGC for Meaningful Brand Connections.’
Read More
gupshup-tonik-bank-case-study-2025
Smart scaling: Tonik Bank transforms customer experience and operations with Gupshup’s Generative AI solutions
Posted on January 6, 2025
by Aliza Carmona
In this case study, we explore how Tonik Bank, a leading digital bank in the Philippines, leveraged Gupshup’s Conversation Cloud—powered by advanced AI and automation tools—to enhance customer satisfaction and operational efficiency.
Read More
Mitch-Young-Zendesk-apt
Zendesk appoints Mitch Young as senior VP to build on APAC’s growth potential
Posted on December 10, 2024
by Aliza Carmona
Zendesk has named technology industry veteran and customer experience expert Mitch Young as its new senior vice president for Asia Pacific, tasking him with spearheading the company’s growth across the region’s dynamic markets.
Read More
Apparent wins Volkswagen Group Australia’s digital, CX business
Apparent wins Volkswagen Group Australia’s digital, CX business
Posted on November 27, 2024
by Teddy Cambosa
The appointment encompasses Audi, Volkswagen, Skoda and CUPRA.
Read More
albert cuadrante appointment
UnionBank’s Albert Cuadrante on expanded role, merging digital innovation with exceptional CX in banking
Posted on October 28, 2024
by Aliza Carmona
In an exclusive interview with MARKETECH APAC, Cuadrante outlines his vision for enhancing customer experience at UnionBank, highlighting its leadership in digital banking through technology, customer insights, and agile innovation.
Read More
Milestones Marcus Yong of Klook
Milestones: Klook’s Marcus Yong on crafting memorable journeys through visionary leadership and passion
Posted on October 17, 2024
by Aliza Carmona
In the latest instalment of MARKETECH APAC’s Milestone Series, we spoke with Marcus Yong, vice president of global marketing at Klook, about the key milestones in his nearly nine-year journey with the company. From its early days as a fledgling startup to becoming a global leader in the experiences market,...
Read More
rlc-salesforce-partnership
RLC Residences partners with Salesforce to elevate customer-centric experience
Posted on October 15, 2024
by Aliza Carmona
RLC Residences, the residential arm of Robinsons Land, has partnered with Salesforce, supported by Appistoki, to drive its digital transformation and enhance customer experience through AI-powered, data-driven solutions.
Read More
vml-report-mobile-shopping
Mobile shopping soars in Asia Pacific with users demanding better experiences: report
Posted on September 24, 2024
by Aliza Carmona
Mobile shopping is the preferred choice for consumers across Asia Pacific, yet many brands and retailers are failing to keep up, resulting in frustration with the user experience, according to a recent report by VML.
Read More
Zendesk expands Meta partnership to launch ‘Relay’ app for proactive messaging for businesses
Zendesk expands Meta partnership to launch ‘Relay’ app for proactive messaging for businesses
Posted on August 23, 2024
by MARKETECH APAC
With Relay, customer service teams can improve targeting and personalisation by using dynamic content and targeted audience data, creating custom messaging templates, and boost customer loyalty, increase satisfaction, and drive higher sales through timely and relevant proactive communication.
Read More
No posts found

Posts pagination

Previous 1 2 3 4 5 6 … 15 16 Next

Most Recent Articles

[Partnership] Zitcha and Pentaleap
Zitcha taps Pentaleap to help retailers turn media spend into margin growth
June 19, 2026
Sharona Nicole Semilla
No posts found
Colgate Optic White Purple rolls out episodic influencer K-drama series
June 19, 2026
Aliza Carmona
Nearly half of Asia Pacific travellers turn to AI for smarter travel planning: study  
June 19, 2026
Julian Bartolome
Scoot swings into the skies with Spider-Man: Brand New Day-themed flights
June 19, 2026
Sharona Nicole Semilla
Adobe and LinkedIn target marketing AI skills gap with global learning initiative
June 19, 2026
Aliza Carmona
WPP Enterprise Solutions teams up with AWS to help brands scale agentic AI across marketing, commerce 
June 19, 2026
Julian Bartolome
No posts found

Subscribe Now

This field is for validation purposes and should be left unchanged.
Agreement(Required)
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Featured Events

Conferences
  • Retail & E-Commerce Innovation Series
  • What's NEXT in Marketing Series
  • Digital Experience Asia Series
  • Advertising Summit Asia Philippines
Awards
  • Marketing Technology Awards
  • Retail & E-commerce Excellence Awards Asia Pacific
  • Empowered Women Awards
  • NEXT Awards Series

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

This field is for validation purposes and should be left unchanged.
Agreement(Required)

© 2026 MARKETECH APAC. All rights reserved.

We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin