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Tag: Customer experience

AEON Bank launches gamification-based stamp programme to elevate banking experience
AEON Bank launches gamification-based stamp programme to elevate banking experience
Posted on February 25, 2025
by Teddy Cambosa
The new feature was developed to promote greater synergy with AEON’s wider ecosystem, namely merchant partners such as ZUS Coffee and Tealive. AEON Bank’s effort to promote cashless transactions is also supported by PayNet via Neko Missions DuitNow QR programme.
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Wonderful wins Oxford University Press for CX, brand and media
Wonderful wins Oxford University Press for CX, brand and media
Posted on February 6, 2025
by Teddy Cambosa
Through the mandate, Wonderful Digital will focus on localising OUP’s brand platform, improving the customer journey by integrating data-driven insights and optimising performance media strategies. 
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Consumers in APAC to spend $32b on programmatic shopping via AI agents by 2028
Consumers in APAC to spend $32b on programmatic shopping via AI agents by 2028
Posted on January 30, 2025
by Teddy Cambosa
It also highlighted that around 40% of CX vendors will shift to new, outcome-based, pricing models making the value exchange for their clients more transparent and improving the monetisation of their AI investment.
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Jollibee Group partners with Qualtrics to boost global customer experience across its brands
Posted on January 8, 2025
by Aliza Carmona
Jollibee Group has entered a new global multi-year partnership with experience management leader Qualtrics to enhance customer experiences and fuel growth across its brands, including Jollibee, The Coffee Bean & Tea Leaf, and Smashburger.
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Meltwater 2024 Report Feature Image
Discover how UGC can reshape brand engagement in a saturated digital landscape with this insightful guide
Posted on January 7, 2025
by Aliza Carmona
To help marketers navigate this shift, media monitoring company Meltwater has released an insightful guide, ‘Unlocking the Power of UGC for Meaningful Brand Connections.’
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gupshup-tonik-bank-case-study-2025
Smart scaling: Tonik Bank transforms customer experience and operations with Gupshup’s Generative AI solutions
Posted on January 6, 2025
by Aliza Carmona
In this case study, we explore how Tonik Bank, a leading digital bank in the Philippines, leveraged Gupshup’s Conversation Cloud—powered by advanced AI and automation tools—to enhance customer satisfaction and operational efficiency.
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Mitch-Young-Zendesk-apt
Zendesk appoints Mitch Young as senior VP to build on APAC’s growth potential
Posted on December 10, 2024
by Aliza Carmona
Zendesk has named technology industry veteran and customer experience expert Mitch Young as its new senior vice president for Asia Pacific, tasking him with spearheading the company’s growth across the region’s dynamic markets.
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Apparent wins Volkswagen Group Australia’s digital, CX business
Apparent wins Volkswagen Group Australia’s digital, CX business
Posted on November 27, 2024
by Teddy Cambosa
The appointment encompasses Audi, Volkswagen, Skoda and CUPRA.
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albert cuadrante appointment
UnionBank’s Albert Cuadrante on expanded role, merging digital innovation with exceptional CX in banking
Posted on October 28, 2024
by Aliza Carmona
In an exclusive interview with MARKETECH APAC, Cuadrante outlines his vision for enhancing customer experience at UnionBank, highlighting its leadership in digital banking through technology, customer insights, and agile innovation.
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Milestones Marcus Yong of Klook
Milestones: Klook’s Marcus Yong on crafting memorable journeys through visionary leadership and passion
Posted on October 17, 2024
by Aliza Carmona
In the latest instalment of MARKETECH APAC’s Milestone Series, we spoke with Marcus Yong, vice president of global marketing at Klook, about the key milestones in his nearly nine-year journey with the company. From its early days as a fledgling startup to becoming a global leader in the experiences market,...
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