Tag: Campaign
India – Ditching over-the-top claims, Britannia is serving a dose of honesty with its latest “Face the Facts” campaign — a bold refresh of its NutriChoice packaging that brings a candid, no-frills perspective to everyday snacking. Conceptualised by Lowe Lintas, the campaign embraces the product for what...
India – At the world’s largest gathering, Maha Kumbh, creative agency tgthr. partnered with National Payments Corporation of India (NPCI) and The Times of India (TOI) to turn a humble everyday item—the newspaper bag—into a powerful tool for scam awareness. The Anti Scam Shala campaign reimagined the...
China – To celebrate April Fool’s Day, Riot Games’ League of Legends: Wild Rift has teamed up with S4 Capital’s Monks to launch a mockumentary-style campaign introducing the long-awaited debut of champion Poppy and her exclusive festive skin. Titled “BTS: Y.A.P.S | Skin Trailer – League of Legends: Wild...
Singapore – Toyota Motor Asia, in partnership with VIRTUE Asia, has launched the next evolution of its regional brand platform, ‘Move Your World’, reinforcing its commitment to progress, inclusion, and empowerment across Asia. Initially a regional initiative supporting Toyota’s ‘Mobility...
Australia – Vaseline has launched a TikTok short film campaign with creator agency Amplify, enlisting emerging filmmakers from Australia and South Korea to showcase its lip care range in fun, unexpected ways. The short film campaign follows characters in unexpected, extreme scenarios—like being trapped...
Non-profit organisation Youthline is calling on Singaporeans to ‘wear a heart’ in its latest campaign, raising awareness and funds for its helpline and counselling services.
South Korea – Tinder has launched its first pan-Asian campaign, celebrating Gen Z’s redefinition of dating norms. Spotlighting women embracing self-expression, exploration, and fun, the campaign highlights their shift toward dating on their own terms. Tinder’s ‘Dating, Your Way’ campaign embraces the...
India – New Holland, the agricultural machinery brand under CNH, has joined forces with Dentsu Creative Webchutney to launch a powerful new campaign celebrating the resilience, grit, and determination of Indian farmers. Titled ‘Asli Hero ki Asli Taaqat’ (The True Strength of a Real Hero), the campaign...
Hong Kong – MARS Hong Kong has partnered with EssenceMediacom, goat, and b-side creative agency to launch ‘Eclipse plus’ with a dynamic campaign featuring YanTing Chau, showcasing its soothing benefits through music. ‘Eclipse plus’ introduces new ingredients aimed at providing a soothing and comforting...
Thailand – PepsiCo has unveiled its new brand platform, shifting from traditional brand statements to authentic consumer reactions—letting people see great taste in action rather than just hearing about it. Titled ‘You Can’t Hide Great Taste,’ the campaign introduces Pepsi’s new visual cue, the “Taste...
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