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Tag: Campaign

Grab surprises Filipino couples with walking delivery bag for Valentine’s Day
Grab surprises Filipino couples with walking delivery bag for Valentine’s Day
Posted on February 14, 2025
by Aliza Carmona
Superapp Grab is surprising Filipino couples with a walking delivery bag this Valentine’s Day in its latest marketing campaign.
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Oreo Leo cravings campaign
Oreo’s latest campaign with Leo Indonesia highlights irresistible pull of its iconic taste
Posted on February 13, 2025
by Aliza Carmona
Indonesia – Oreo’s new campaign with Leo Indonesia highlights the sensory appeal of its iconic cookie, emphasising its irresistible pull through the “twist, lick, and dunk” ritual. With the tagline ‘Dunk Your Craving,’ Oreo’s latest campaign aims to broaden its appeal beyond families and tap into the...
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volvo car india national road safety 2025
Artist Subodh Kerkar’s ‘Most Ignored Painting’ delivers a powerful road safety message in Volvo’s new initiative
Posted on February 12, 2025
by Aliza Carmona
India – To mark National Road Safety Month, Volvo Car India has teamed up with internationally acclaimed artist Dr. Subodh Kerkar for a thought-provoking social experiment, using art to spotlight India’s pressing pedestrian safety crisis. As part of the campaign, artist Subodh Kerkar shared a teaser...
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sc-johnson-mr-easy-japan
Sloth becomes the face of SC Johnson’s new bathroom mould cleaner in Japan
Posted on January 29, 2025
by Aliza Carmona
S.C. Johnson has partnered with VML & Ogilvy Japan to launch a unique campaign for its latest mould-cleaning product, featuring an unlikely yet fitting spokesperson—the ‘Laziest Influencer,’ a sloth.
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poco-india-monks-xceed-limits
POCO India inspires Gen Z to exceed their limits in bold new campaign with Akshay Kumar
Posted on January 27, 2025
by Aliza Carmona
POCO India, in collaboration with Monks India, has launched its latest campaign featuring Bollywood actor Akshay Kumar as the brand ambassador, aimed at connecting with today’s high-performance youth.
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LKK-chili-crisp-oil-us-campaign
Lee Kum Kee brings its 'Deliciously Complicated' flavors to the U.S. with first campaign by Grey Hong Kong
Posted on January 27, 2025
by Aliza Carmona
Lee Kum Kee has teamed up with Grey Hong Kong to launch its first-ever U.S. campaign, aiming to build brand awareness and highlight the multilayered flavours of its signature Chili Crisp Oil to American audiences.
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ludic-braindad-sliders-ad
Lifestyle brand Ludic unveils hilarious ad campaign to launch its new Sliders collection
Posted on January 23, 2025
by Aliza Carmona
Created by Braindad, Ludic’s new ad film offers a light-hearted take, showcasing the comfort and versatility of its sliders through a humorous interaction between a customer and a sales staff.
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asahi super dry teradamokei model kit cans
Asahi Super Dry brings festive innovation with TERADAMOKEI-designed cans in time for Lunar New Year
Posted on January 3, 2025
by Aliza Carmona
Japanese beer brand Asahi Super Dry has teamed up with renowned Japanese art project TERADAMOKEI to unveil limited-edition Model Kit-inspired cans and packaging, bringing a fresh, creative twist to Lunar New Year celebrations.
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mac-for-students-apple-campaign-tbwa-tokyo
Apple spotlights student innovation in Japan with launch of ‘Mac for Students’ campaign
Posted on January 2, 2025
by Aliza Carmona
Titled ‘Mac for Students’, Apple’s campaign celebrates the ingenuity and innovation thriving within Japan’s university extracurricular groups, known as “circles.”
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Uber-HK-Omellete-Digital-Airport-Code-War
18 districts compete for airport promo codes in Uber HK’s social media stunt
Posted on December 24, 2024
by Aliza Carmona
Uber Hong Kong, in collaboration with Omelette Digital, has launched the ‘Airport Code War’—a two-week interactive social media campaign spotlighting the travel hurdles Hong Kongers face when journeying to the airport from different districts.
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