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Tag: Branding

oriental-watch-company-timekeepers-campaign
Oriental Watch Company honours Hong Kong’s ‘Timekeepers’ in new campaign, spotlighting devotion, craftsmanship
Posted on January 14, 2025
by Aliza Carmona
Oriental Watch Company has unveiled its latest branding campaign, ‘TAKE YOUR TIME with The Timekeepers,’ inviting Hong Kongers to reflect on the beauty and significance of time in a fast-paced city.
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rockit stratedgy brand redesign
Rockit shatters energy drink stereotypes with bold, vibrant design by Stratedgy
Posted on December 16, 2024
by Aliza Carmona
Rockit’s revamped packaging embodies a bold vision, featuring vibrant colours, playful designs, and a commitment to inclusivity—celebrating speed, ambition, and positivity in every detail.
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MECD, SME Corp. Malaysia team up on branding guide dedicated for MSMEs
MECD, SME Corp. Malaysia team up on branding guide dedicated for MSMEs
Posted on December 12, 2024
by Teddy Cambosa
The NMMB recognises companies that meet stringent quality standards, facilitating their entry into regional and international markets. This initiative aligns with SME Corp. Malaysia's Business Strategic Plan, which prioritizes PMKS internationalization.
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pure group bloodstream agency
PURE Group appoints London-based bloodstream as lead brand marketing, strategy agency
Posted on November 13, 2024
by Aliza Carmona
PURE Group has appointed London-based agency Bloodstream as its lead partner for brand marketing, strategy, and advertising, tasked with enhancing the identity of its premium lifestyle brand across Asia.
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Japan Airlines elevates global visual identity with Jellyfish
Japan Airlines elevates global visual identity with Jellyfish
Posted on October 17, 2024
by Teddy Cambosa
Inspired by the brand's future direction, and with a brief to align its tradition and unique culture, Jellyfish was responsible for creating an updated tone of voice reflecting Japan Airlines’ commitment to providing exceptional experiences, reliability and Japanese hospitality.
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Strategic marketing, brand consultancy Flying Fish Lab bolsters leadership team
Strategic marketing, brand consultancy Flying Fish Lab bolsters leadership team
Posted on September 5, 2024
by Teddy Cambosa
These new senior talents will play a key role in enhancing Flying Fish Lab’s capabilities and boosting its ability to further speed up growth. 
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Asian Paints taps Moonfolks for end-to-end integrated campaign for ‘Infinito System’ lineup
Asian Paints taps Moonfolks for end-to-end integrated campaign for ‘Infinito System’ lineup
Posted on August 15, 2024
by MARKETECH APAC
Moonfolks developed the name, branding, packaging, shopper and communication materials and managed the media planning and buying. The PR campaign is also led by Moonfolks. 
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M1
SG telco M1 unveils sonic branding, centred on fostering relationships with customers 
Posted on April 9, 2024
by MARKETECH APAC
The musical arrangement is M1's commitment to creating a "Made-to-Measure" brand experience. It is offered in both conventional and cultural versions. It displays the brand's respect for the varied cultural mosaic that sets Singapore apart, in addition to reflecting its core principles of positivism,...
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MARKETECH APAC (5)_11zon
Human Managed elevates communications strategy with Milk & Honey PR partnership
Posted on November 15, 2023
by Azunta Gaviola
Singapore – In an effort to bolster their communications and storytelling engine, Singapore-based cloud data platform for decisions Human Managed has recently announced its current partnership with communications agency Milk & Honey PR.  The collaboration intends to appoint a leadership role...
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What’s NEXT 2023: Sales and Marketing — Why is it so hard to marry both nowadays? 
What’s NEXT 2023: Sales and Marketing — Why is it so hard to marry both nowadays? 
Posted on February 9, 2023
by MARKETECH APAC
We've seen quite an iteration of this 'marriage', but for most teams, the union of sales and marketing continues to be complicated. Here's how to make the peace.
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