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Tag: Branding

Asian Paints taps Moonfolks for end-to-end integrated campaign for ‘Infinito System’ lineup
Asian Paints taps Moonfolks for end-to-end integrated campaign for ‘Infinito System’ lineup
Posted on August 15, 2024
by MARKETECH APAC
Moonfolks developed the name, branding, packaging, shopper and communication materials and managed the media planning and buying. The PR campaign is also led by Moonfolks. 
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M1
SG telco M1 unveils sonic branding, centred on fostering relationships with customers 
Posted on April 9, 2024
by MARKETECH APAC
The musical arrangement is M1's commitment to creating a "Made-to-Measure" brand experience. It is offered in both conventional and cultural versions. It displays the brand's respect for the varied cultural mosaic that sets Singapore apart, in addition to reflecting its core principles of positivism,...
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MARKETECH APAC (5)_11zon
Human Managed elevates communications strategy with Milk & Honey PR partnership
Posted on November 15, 2023
by Azunta Gaviola
Singapore – In an effort to bolster their communications and storytelling engine, Singapore-based cloud data platform for decisions Human Managed has recently announced its current partnership with communications agency Milk & Honey PR.  The collaboration intends to appoint a leadership role...
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What’s NEXT 2023: Sales and Marketing — Why is it so hard to marry both nowadays? 
What’s NEXT 2023: Sales and Marketing — Why is it so hard to marry both nowadays? 
Posted on February 9, 2023
by MARKETECH APAC
We've seen quite an iteration of this 'marriage', but for most teams, the union of sales and marketing continues to be complicated. Here's how to make the peace.
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PropertyGuru appoints Disha Goenka Das as new chief marketing officer
PropertyGuru appoints Disha Goenka Das as new chief marketing officer
Posted on January 17, 2023
by Teddy Cambosa
In her new role, Das will oversee the group’s brand strategy, corporate communications function, as well as the environmental, social, and governance (ESG) mandate.
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WN series Launch Feature Image
MARKETECH APAC launches thought leadership series under future-oriented industry series, What's NEXT 2023
Posted on November 18, 2022
by Teddy Cambosa
MARKETECH APAC unveils a series of thought leadership articles written by marketing leaders to future-proof the industry for 2023 and beyond.
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Subway Malaysia unveils first-ever localised sandwich wrapper dedicated to Malaysia Day
Subway Malaysia unveils first-ever localised sandwich wrapper dedicated to Malaysia Day
Posted on August 3, 2022
by Teddy Cambosa
The bespoke wrapper by Subway Malaysia for Merdeka Day features comic interpretations of Malaysian landmarks, national icons, and their local mascot.
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Sprite ditches iconic green bottles for eco-friendly clear ones
Sprite ditches iconic green bottles for eco-friendly clear ones
Posted on July 28, 2022
by Teddy Cambosa
In addition to transitioning to clear bottles, Sprite is introducing a new visual identity system featuring a revamped logo and packaging design.
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Shenzhen’s Nantou City unveils new brand identity via Superunion
Shenzhen’s Nantou City unveils new brand identity via Superunion
Posted on July 12, 2022
by Teddy Cambosa
Conceptualised by Superunion, the new brand identity of Nantou City aims to bring both Chinese traditions and modern creativity.
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UEM Sunrise partners with 9 local firms for branding, marketing efforts
UEM Sunrise partners with 9 local firms for branding, marketing efforts
Posted on June 8, 2022
by Teddy Cambosa
Participating parties will leverage their respective marketing platforms to cross-market and increase brand awareness. 
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