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Tag: Branding

Sime Darby Property unveils refreshed brand identity to reflect legacy, future goals
Sime Darby Property unveils refreshed brand identity to reflect legacy, future goals
Posted on September 22, 2025
by Teddy Cambosa
The new look keeps the company’s name, shield emblem and signature heritage red, while presenting a more modern design.
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Chowking’s Jia Du on evolving the brand’s positioning–and what makes the trifecta of great insights-driven campaign
Chowking’s Jia Du on evolving the brand’s positioning–and what makes the trifecta of great insights-driven campaign
Posted on July 29, 2025
by Teddy Cambosa
For Jia Du, meeting those changes at Chowking meant more than updating menus or launching flashy campaigns.
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Maxis launches new brand promise ‘Tomorrow Begins Today’, inspiring Malaysians to make moments matter
Maxis launches new brand promise ‘Tomorrow Begins Today’, inspiring Malaysians to make moments matter
Posted on July 25, 2025
by Teddy Cambosa
The campaign reinforces Maxis’ role as more than just a telco provider. It underscores the company’s mission to help individuals, families, and businesses make the most of the present as they pursue their ambitions — whether launching a business, exploring a creative pursuit, or staying connected with...
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LG Electronics’ new brand campaign leverages music to foster deeper human connection
LG Electronics’ new brand campaign leverages music to foster deeper human connection
Posted on June 25, 2025
by Teddy Cambosa
By reimagining radio in a modern, digital form, LG is hoping to evoke that same sense of unity and warmth, especially at a time when many feel isolated despite being constantly connected.
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Criteo’s renewed brand direction champions what’s next for AI-driven commerce
Criteo’s renewed brand direction champions what’s next for AI-driven commerce
Posted on June 13, 2025
by Teddy Cambosa
The rebranding marks a shift from its previous slogan, “The Future is Wide Open,” signaling an evolution in its mission and ambitions.
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Design Bridge and Partners’ Alexandra Cerruti on shaping brands with impact
Design Bridge and Partners’ Alexandra Cerruti on shaping brands with impact
Posted on June 9, 2025
by Aliza Carmona
The branding industry is constantly challenging agencies to innovate their ways of expressing brands’ identity. They are compelled to find the balance between representing brands while crafting unique messages that truly resonate with audiences.  Design Bridge and Partners, as a brand design agency,...
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Grey tapped by CelcomDigi as new brand agency
Grey tapped by CelcomDigi as new brand agency
Posted on April 30, 2025
by Teddy Cambosa
Grey will be responsible for the overall Brand and Corporate communication for CelcomDigi, one of Malaysia’s largest telecommunications provider.
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Malaysia Airlines launches co-branded livery with Manchester United
Malaysia Airlines launches co-branded livery with Manchester United
Posted on April 25, 2025
by Teddy Cambosa
With dynamic red lines flowing from the Malaysia flag into the club’s iconic red, the design symbolises harmony, strength, and unity between aviation and sports—two forces that inspire and connect people worldwide.
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Bankwest gets app and website reboot for national customer growth
Bankwest gets app and website reboot for national customer growth
Posted on February 26, 2025
by Teddy Cambosa
The new app and website have been developed in close collaboration with customers to create an intuitive digital banking experience.
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BBDO’s new global brand direction focuses on ‘do big things’ vision
BBDO’s new global brand direction focuses on ‘do big things’ vision
Posted on February 21, 2025
by Teddy Cambosa
Nancy Reyes, CEO at BBDO Worldwide, stated that while people often say advertising is dead, and that being big is bad–big is old, and they believe that it’s small minded to think big is bad.
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