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Tag: Brand platform

Okana brand platform featured image
Clemenger BBDO crafts new brand platform for skincare Okana, showcases brand as antidote to complex skincare
Posted on February 17, 2023
by Teddy Cambosa
This new brand platform named ‘Stupid Simple’ was developed by creative agency Clemenger BBDO.
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The Australian Financial Review launches new brand platform via BMF
Posted on November 10, 2022
by MARKETECH APAC
The Australian Financial Review (AFR), the market’s business-centric media, has launched a new brand platform called 'Make it your Business’.
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Sprite rolls out new brand platform for LEMON+ drink
Sprite rolls out new brand platform for LEMON+ drink
Posted on September 26, 2022
by Teddy Cambosa
The SPRITE new global brand platform ‘Heat Happens’ takes a humorous but insightful approach to highlighting the importance of staying cool.
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Icon-Agency-For-people-with-purpose
Australia-based Icon Agency celebrates 20th year with new brand platform
Posted on August 2, 2022
by Kathleen Murata
The new brand platform of Icon Agency was developed through a comprehensive review of the agency’s purpose and goals.
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That's-How-You-Money-ubank
AU-based ubank unveils new brand platform via whiteGREY tie-up
Posted on July 19, 2022
by Kathleen Murata
The new brand platform spotlights ubank’s promise to help the next generation of Australians be more successful with money.
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AU health insurer nib launches new brand platform with BWM Isobar
AU health insurer nib launches new brand platform with BWM Isobar
Posted on February 9, 2022
by Teddy Cambosa
nib's 'Health First' brand platform is the first work of BWM Isobar as its newly-appointed creative agency of record.
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Swisse-Reach-for-Your-Reason
Swisse’s latest brand platform encourages Aussies to reach for their reason
Posted on January 18, 2022
by Teddy Cambosa
The 'Reach for Your Reason' brand platform by Swisse aims to discover motivation for creating and maintaining a holistic wellness routine. 
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Energy provider Alinta Energy debuts new brand platform, ‘That’s better’
Energy provider Alinta Energy debuts new brand platform, ‘That’s better’
Posted on November 29, 2021
by MARKETECH APAC
The launch of the new positioning comes with an integrated campaign featuring Australian cricket legends.
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The Works
To battle ‘meaninglessness’ in adland, The Works unveils new brand platform ‘Be Significant’
Posted on October 6, 2021
by Kathleen Murata
The new brand platform ‘Be Significant’ aims to create a conversation around the ‘meaninglessness’ that exists in the creative industry.
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BMF Sydney Morning Herald
The Sydney Morning Herald, The Age’s new campaign an open letter to ‘closed minds’
Posted on May 31, 2021
by MARKETECH APAC
Two of Nine-owned veteran news outlets in Australia released a new brand platform to champion open and independent thinking that has long served its purpose.
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