Tag: Brand platform
Australia – Commonwealth Bank of Australia has unveiled ‘Doubt Never Did,’ a new brand campaign aimed at encouraging Australians to tackle self-doubt and pursue their personal and business goals with confidence. The campaign represents the latest evolution of CommBank’s longstanding brand platform, Can,...
Hong Kong – Octopus has teamed up with DDB Group Hong Kong to roll out “Octopus Go”, a new brand platform ushering in a broader era of accessibility—backed by a citywide campaign shaped by real-time movement data to inform its music, media, and messaging. Drawing on its extensive transaction data, Octopus...
7UP is celebrating this creative expression, reiterating its role within social occasions by cementing itself as the go-to drink for crafting refreshing mixes to round out any gathering – becoming the perfect partner for the next wave of social enjoyment.
For Gatorade, they are committed to help 2,500,000 teens across the world access the life-changing power of sport by 2030. Moreover, it promises to continue its mission to increase participation and to inspire future generations to get active.
The creation of the new brand platform is accompanied with a new brand toolkit, complete with a library of assets for use across digital, social, and various destinations and occasions.
The positioning of 'A Sip for your Senses' and the first campaign are inspired by the various bubbles that awaken the senses before the first sip when you open a bottle of Schweppes.
The platform will include a content series featuring unexpected collaborations between established cultural icons and up-and-coming trailblazers across Singapore, the Philippines and Vietnam.
This new brand platform is created in collaboration with creative agency Clemenger BBDO.
Other works from the brand platform will run nationally across television, print, OOH, online and social.
The brand platform named 'An Eye For Good' is made to showcase Birds Eye's sustainable works.
![[Report] Gemini SEA Users](https://marketech-apac.com/wp-content/uploads/2026/07/Report-Gemini-SEA-Users.webp)