Tag: Brand campaign
USA – Japan Airlines (JAL) has teamed up with global digital marketing firm Jellyfish to launch its latest global brand campaign, ‘You Mean the World,’ starring Liverpool FC players. Japan Airlines’ (JAL) new campaign highlights its commitment to ‘omotenashi,’ Japan’s tradition of selfless hospitality,...
In collaboration with DDB Group Hong Kong, Lee Kum Kee’s global campaign seeks to strengthen its connection with an expanding international customer base while attracting new audiences worldwide.
Rockit’s revamped packaging embodies a bold vision, featuring vibrant colours, playful designs, and a commitment to inclusivity—celebrating speed, ambition, and positivity in every detail.
Carlsberg has revealed its new brand area for the inaugural Hypefest in Hong Kong, showcasing an outdoor bar, a star-studded DJ stage, and a collaborative DIY booth created in partnership with Hypefest.
With this new campaign, FPG aims to deepen its emotional connection with Singaporean families and demonstrate the meaningful ways it supports them in their everyday lives.
Paris, France – Economy hotel brand Ibis has launched the global ‘Go get it’ brand campaign in celebration of its 50th anniversary. The campaign highlights the importance of making travel accessible to all. Produced in collaboration with Saatchi & Saatchi London, the campaign involves a series of...
German lifestyle brand Hettich has unveiled its latest brand campaign, highlighting its new positioning of 'Magical Interior Experiences,' which infuses the brand narrative with a sense of wonder and enchantment.
Singapore – OCBC has unveiled a new brand campaign across its core markets, solidifying its One Group approach to capitalise on wealth and business opportunities in ASEAN and Greater China. As a follow-up to 2023’s launch of the bank’s brand refresh, GOVT Singapore has developed a new campaign that spans...
The film delves deeply into several aspects, such as the music featured in the Bentley Record Room, the design features found in Bentley Home, and Bentley Extraordinary Journeys. Through genuine, unusual, and elevated methods, the numerous transitions explore a balance of polarities unique to the brand,...
7-ELEVEN has partnered with The Shout Group’s creative arm, FCB SHOUT, for its latest campaign, which features a live-action music video and a new brand ambassador.
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