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Tag: Australia

Oblong, Brahma Kumaris aids stressed holiday shoppers to be calmer in new campaign Australia – Oblong, the new creative venture from award winning creative leader Justin Ruben, worked with spiritual organisation Brahma Kumaris to create a series of posters to help people feel a little calmer at the most stressful time of year, the holiday shopping period. Working together with people inside the Brahma Kumaris, Oblong spoke to psychologists and experts in art therapy to make sure the posters, when viewed and read, gave people a sense of calm. Data was then used in the media buying process to make sure the posters have been placed in areas where people needed them most and as they felt the most stressed, certain areas of the CBD, shopping precincts, shopping car parks and the middle of suburban shopping centres were chosen. Gabrielle Martin, director of programs and events at Brahma Kumaris said, “We love the calming shapes created by Oblong and the way they can create a little light for people at this very stressful time.” Meanwhile, Oblong CCO and founder Justin Ruben commented, “I think we can all admit, this year has been difficult for a lot of people, with the cost of living crisis and various world events. Hopefully these posters can provide people with a little bit of calm, even when they’re running around the streets doing last minute Christmas shopping.” The Brahma Kumaris are also planning an event at the Sydney Opera House in April which they hope will bring even more lightness to people’s lives.
Oblong, Brahma Kumaris aids stressed holiday shoppers to be calmer in new campaign
Posted on December 18, 2024
by Teddy Cambosa
Working together with people inside the Brahma Kumaris, Oblong spoke to psychologists and experts in art therapy to make sure the posters, when viewed and read, gave people a sense of calm.
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Tara McKenty joins AKQA Australia as executive creative director
Tara McKenty joins AKQA Australia as executive creative director
Posted on December 18, 2024
by Teddy Cambosa
She brings over 16 years of creative industry experience across the APAC region, including a decade leading Google’s creative team across APAC. Her work has been celebrated globally, earning awards at all major festivals, including a coveted Gold for Creative Innovation at Cannes Lions.
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Accenture Song announces new executive creative directors for Droga5 Melbourne
Accenture Song announces new executive creative directors for Droga5 Melbourne
Posted on December 17, 2024
by Teddy Cambosa
The Monkeys became Droga5 at the start of this month, with the aim of delivering outsized impact through outsized ambition and provocative thinking.
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HK’s Tam Jai International officially launches in AU with Melbourne franchise
HK’s Tam Jai International officially launches in AU with Melbourne franchise
Posted on December 12, 2024
by Teddy Cambosa
This store opening follows Tam Jai International’s plans in November 2023 to expand its overseas presence to the Philippines and Australia.
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Apparent wins Volkswagen Group Australia’s digital, CX business
Apparent wins Volkswagen Group Australia’s digital, CX business
Posted on November 27, 2024
by Teddy Cambosa
The appointment encompasses Audi, Volkswagen, Skoda and CUPRA.
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Jaywing announces key hires to enhance digital PR offering
Jaywing announces key hires to enhance digital PR offering
Posted on November 20, 2024
by Aliza Carmona
Jaywing has appointed Rob Hilborn as senior SEO director and Harriet Dawson as digital PR specialist, both with experience in the digital PR practice.
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Amplify announces key senior hires to boost talent line-up
Amplify announces key senior hires to boost talent line-up
Posted on November 18, 2024
by Aliza Carmona
Creative agency Amplify has announced the appointments of Lucinda O’Brien as strategy director and Domenic Scriva as culture executive in an effort to boost its senior talent line-up.
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Digital media company GumGum names Matt Coote as country manager for Australia
Digital media company GumGum names Matt Coote as country manager for Australia
Posted on November 15, 2024
by Aliza Carmona
In his new role, Coote is tasked to lead the sales team and the expansion of GumGum’s presence in Australia.
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Rifle, Digital Turbine team up to boost mobile brand advertising in Australia
Rifle, Digital Turbine team up to boost mobile brand advertising in Australia
Posted on November 14, 2024
by Aliza Carmona
Through the partnership with Rifle, Digital Turbine provides Australian brands and agencies with access to mobile campaign capabilities and its software development kit.
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Liquor retailer BWS launches ‘Here for It’ campaign with BMF to encourage Aussies’s pre-party routines
Liquor retailer BWS launches ‘Here for It’ campaign with BMF to encourage Aussies’ pre-party routines
Posted on November 12, 2024
by Aliza Carmona
BWS, a liquor retailer in Australia, has launched the ‘Here For It’ campaign to encourage Aussies’ pre-party routines. The campaign was made in collaboration with BMF.
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