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Tag: Asia Pacific

BENCH-Media-Programmatic-Offering-APAC
Programmatic solutions provider Bench expands marketing intelligence platform to APAC
Posted on August 25, 2021
by Teddy Cambosa
BENCH aims to respond to the growing adtech and martech needs in APAC through their programmatic offering.
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Asia-PR-Werkz-Brand-Revamp-PR-Agency
PR agency Asia PR Werkz marks silver year with major brand revamp
Posted on August 13, 2021
by Teddy Cambosa
The rebrand from Asia PR Werkz signal's the forward-thinking ideology of the agency in winning more clients in the region.
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Reprise-APAC-Shopping-Consumer-Behavior
Online shopping, promotions and convenience: the trinity of the modern APAC shopping experience
Posted on August 10, 2021
by Teddy Cambosa
New research from Reprise unveils the significant changes evident across consumer behavior in Asia-Pacific.
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Huawei-Cloud-Spark-Founders-Summit-Startup-APAC
Huawei to invest US$100m to the APAC startup system for 3 years
Posted on August 4, 2021
by Teddy Cambosa
The pledge is a continuation of the company's stride to improve its aid in the startup scene in APAC.
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Magnite-APAC-New-Leadership-Members
Magnite announces new leadership roster in APAC
Posted on August 3, 2021
by Teddy Cambosa
Buxton and Sehgal compose the new leadership roster for Asia-Pacific roster at Magnite.
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Backbase-Iman-Ghodosi-Regional-Vice-President-APAC
Banking platform Backbase appoints new APAC VP for market expansion
Posted on August 2, 2021
by Teddy Cambosa
Iman Ghodosi is the new regional vice president for APAC at Backbase, aiming to expand its services across regional clients.
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Criteo-Retail-Media-Managing-Director-APAC
Criteo’s Retail Media APAC expansion marked with new MD appointment
Posted on July 27, 2021
by Teddy Cambosa
Taro Fujinaka is appointed as the new managing director for retail media in APAC at Criteo.
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WhatsApp Image 2021-07-26 at 10.58
MARKETECH APAC extends content offering with podcast launch
Posted on July 26, 2021
by Teddy Cambosa
The new podcast offering from MARKETECH APAC features past episodes done by MARKETECH APAC in video format, further extending its content format.
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Zeno-Group-Consumer-Behavior-Brand-Purpose
APAC consumers more likely to buy from ‘purposeful’ brands 7.9 times more
Posted on July 26, 2021
by Teddy Cambosa
Data from Zeno Group shows that consumer behavior in APAC leans towards brands having a purpose-driven strategy.
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Jurassic-World-Run-Virtual-Asia-Pacific
‘Jurassic World’ franchise invites APAC fans for first-ever regional virtual run
Posted on July 22, 2021
by Teddy Cambosa
Jurassic World fans across Asia-Pacific can now join the first-ever franchise-led fun run: virtually.
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