Tag: Asia Pacific
In his new role, Oxley will oversee the development and implementation of Outbrain’s commercial strategy along with driving new business opportunities to accelerate revenue growth across the region.
“It will be looking at the holistic end to end customer funnel from brand awareness, to lead generation, to lead nurturing, all the way to conversion,” Chau told MARKETECH APAC when asked about his specific strategies for Sun Life in his new role.
For employers, the new platform deploys AI models to assess talent suitability and provide highly personalised recommendations by processing data from various sources, including resumes, job ad descriptions, and the employer’s past behaviours. This allows employers to hire fast and right.
The new office in Singapore marks the second in Asia, following its Tokyo office in 2019, and will be spearheading business development in the Asian market.
Through this merge, the entirety of Playground xyz’s media arm of the APAC market will now be fully integrated into GumGum’s fleet of ad solutions.
This enables brands to engage with foodpanda customers on the open internet via The Trade Desk’s platform across channels such as OTT, music streaming, mobile apps, gaming, and websites, expanding their reach beyond foodpanda’s integrated advertising solution, panda ads.
Yahoo Identity Solutions aims to take an integrated, omnichannel approach to the identity-constrained world and consists of two components: Yahoo ConnectID for addressable environments and Next-Gen Solutions for non-addressable environments.
In an exclusive interview with MARKETECH APAC, Gaxiola said that the firm aims to come to the pitching table with a gaming ecosystem solution first, and not some big budget TV commercial.
An essential component of omnichannel marketing is the implementation of chat platforms as a lead generation tool. By facilitating one-to-one conversations between a brand and customers, businesses can customise interactions to align with customer preferences, introduce their latest products or services,...
Inspired by the friendships enjoyed by renowned Disney characters such as Mickey Mouse, Minnie Mouse, Donald Duck, and others, the limited-edition Starbucks "Sip of Joy" collection was created. The goal of this collection is to spread Mickey and Friends' optimism to people of all ages throughout the...
