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Tag: Asia Pacific

Zitcha appoints Josh Forsyth as sales lead for APAC
Zitcha appoints Josh Forsyth as sales lead for APAC
Posted on May 21, 2024
by Teddy Cambosa
In addition to growing Zitcha’s Australian and New Zealand business, Forsyth will help lead its push across Asia to empower retailers to monetise their onsite, offsite and in-store media assets.
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TUMI expands APAC footprint with latest store openings
TUMI expands APAC footprint with latest store openings
Posted on May 17, 2024
by Teddy Cambosa
These openings mark TUMI’s commitment to delivering sleek, sophisticated and inviting spaces to travellers, redefining and reinvigorating travel retail with an expanded and refreshed presence at major international airports throughout Asia.
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FINN Partners
FINN Partners announces two key promotions for Asia-Pacific division 
Posted on May 16, 2024
by MARKETECH APAC
FINN Partners, a global integrated marketing and communications agency, has promoted Annouchka Behrmann, a former senior partner, to managing partner, Hong Kong. Meanwhile, Cathy Feliciano-Chon will take on a new job as managing partner, strategic development, Asia Pacific, after her former position...
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OCBC offers S$1.4b bid to remaining 11.56% stake in Great Eastern
OCBC offers S$1.4b bid to remaining 11.56% stake in Great Eastern
Posted on May 14, 2024
by Teddy Cambosa
With the Offer, OCBC intends to increase its investment in Great Eastern beyond its current stake of 88.44%, with a view to delisting the insurer from the SGX-ST.
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Azerion expands platform with latest suite of interactive video ad units
Azerion expands platform with latest suite of interactive video ad units
Posted on May 14, 2024
by Teddy Cambosa
These new video formats leverage proprietary technology and seamless integrations into a curated network of premium sites across APAC to deliver extraordinary advertising experiences on every screen.
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Adrian Warr joins Burson as CEO of South Asia-Pacific
Adrian Warr joins Burson as CEO of South Asia-Pacific 
Posted on May 14, 2024
by Teddy Cambosa
Warr has spent more than two decades at top global agencies counseling clients across industries, disciplines and geographies; managing eight-figure P&Ls with meticulous operational oversight; and building diverse, award-winning teams.
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More than half of APAC businesses see AI’s importance in 2024: report
More than half of APAC businesses see AI’s importance in 2024: report
Posted on May 13, 2024
by Teddy Cambosa
Data from Meltwater’s study also suggests that with the prominence of AI usage in marketing, 64% of the respondents in APAC leverage AI tools to save time on writing, with 36% utilising it to improve their copy.
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VaynerMedia welcomes Melanie Cook as head of strategy & insights for APAC
VaynerMedia welcomes Melanie Cook as head of strategy & insights for APAC
Posted on May 13, 2024
by Teddy Cambosa
In her new role, Cook will be leveraging her extensive expertise to spearhead the regional strategy team, drawing on cultural insights, emerging trends, and evolving formats to help brands shape their narrative in a way that connects with audiences.
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Top Story: Jaslin Goh on boosting foodpanda’s q-commerce marketing capabilities as VP of marketing
Top Story: Jaslin Goh on boosting foodpanda’s q-commerce marketing capabilities as VP of marketing
Posted on April 30, 2024
by Teddy Cambosa
For our next Top Story of the year, we spoke with Goh a month into her new role to learn more about her marketing goals with foodpanda, how she managed to shift to a new industry, and what q-commerce marketing capabilities the industry can expect more from one of the region’s largest food delivery c...
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Katherine Teo on CMO promotion at Carro, marketing and expansion goals for 2024
Katherine Teo on CMO promotion at Carro, marketing and expansion goals for 2024
Posted on April 29, 2024
by Teddy Cambosa
In an exclusive conversation with MARKETECH APAC, Teo shared her continued plans for the marketing and branding efforts for the company.
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