Tag: Asia Pacific
This collaboration with Banksia marks a pivotal moment as the GO Group marks its foray into the Asia Pacific and Australasia regions, solidifying its position as one of the largest networks of independent agencies in the world.
Creatives for Climate, a non-profit global network dedicated to climate action, has appointed Antonia Estall, a youth change agent, as the Asia-Pacific chapter lead. Estall’s appointment is tasked with taking action across the region, encouraging professionals to oppose greenwashing and build a climate...
In her new role, Goh will be heading the regional marketing function and will be working closely with local marketing directors to drive growth and brand love across Asia.
As part of MARKETECH APAC’s “What’s NEXT”, our dedicated thought leadership series is back–unravelling the threads of innovation, cultural nuance, and strategic foresight that weave together the tapestry of this diverse and dynamic marketplace.
The Visa Singapore Innovation Center represents Visa's vision of shaping tomorrow's payments possibilities. Showcasing the transformative power of technologies like artificial intelligence (AI) in retail and payments, and reimagining modern credentials for enhanced security and convenience.
Kargo is also adding creative capabilities including its popular mobile-only ad formats, such as Runway for desktop and tablet with adhesion, in-article, and outstream formats to follow. This means that advertisers can now create once and run enhanced video and display ad formats seamlessly on both desktop...
The partnership comes as Stagwell accelerates its commitment to growth across Asia, anchored by its regional offices in Singapore and Malaysia, and over 25 affiliate partners in Asia to date.
It also noted that a significant portion of marketers surveyed failed to evaluate digital media buys against core quality metrics, with only 17% evaluating critical effectiveness indicators like brand suitability, viewability, fraud, or if the ad was served in the intended geography.
o help marketers unlock the potential of AI in customer engagement at a time when it matters the most, MARKETECH APAC returned with an exclusive webinar last January 24 titled “What’s NEXT 2024: Customer Engagement in Asia”, which aimed to impart valuable insights to marketers on how to properly integrate...
Crafted with a user-centric approach, Intent promises improved consumer engagement by influencing consumer behaviour through its streamlined behavioural data streams-gathering platform.
