Tag: Asia Pacific
Before diving into the nitty gritty of composing a martech stack, let’s sketch out what ‘composable’ means and how it relates to things such as MACH and Event-driven martech.
MARKETECH APAC is making its return to Singapore for its inaugural Customer Marketing Asia 2024: Singapore on September 10, 2024 at the Aloft Singapore Novena, and will bring together marketing leaders and innovators in Singapore to discuss the latest trends, strategies, and technologies in customer...
The partnership will bring exciting campaigns from both brands, designed to make Carlsberg beers more appealing to consumers.
Moreover, with 26 Talent’s strong reputation and innovative approach to talent management, Hoozu is set to enhance its service offerings significantly. The integration will provide clients access to a broader range of influencers, more comprehensive marketing solutions, and cutting-edge strategies that...
In his new role, Robertson will now oversee WATATAWA’s day-to-day operations and management of the business, while strengthening the agency’s footprint in Singapore and across Asia-Pacific.
Amid the current saturated e-commerce landscape, as well as the current climate of economic uncertainty, there is therefore an even greater need for retailers to know how to better engage consumers to gain market share, particularly as consumers recalibrate their spending.
It is worth noting that during this year's event, Ogilvy Singapore has been named the Agency of the Year for the "Good" category, with Revolver from Australia receiving a Palme d'Or special award.
Global communications agency Burson, formed from the merger of WPP’s BCW and Hill & Knowlton, has announced a series of strategic appointments to its Asia-Pacific leadership team, aimed at enhancing its presence and capabilities in the region.
GroupM and its Back to News initiative, in partnership with Internews, a media support nonprofit, have been working to provide advertisers access to ad environments on local, national, and international news websites across the globe.
HK Express is poised to continue its rapid growth by expanding its fleet and route network. This year, HK Express has already added four new destinations and is set to announce new routes, further extending its market reach.
