Fifth Ring has announced the expansion of its Asia team with the appointment of two new marketing specialists and four promotions within the Singapore office. These moves reinforce Fifth Ring’s commitment to delivering industry-leading marketing expertise for clients across Asia.
Dentsu has announced the dual appointments of Ganga Chirravuri as president of product and development for APAC and Matt Farrington as president of investment and trading for APAC. These strategic appointments underscore dentsu's commitment to driving innovation and growth through its client solutions...
The report also confirms that amongst APJ brands, generative AI integration is the digital initiative most likely to support growth in 2024. As a result, most brands are developing guidelines for responsible use of AI (73%) and aligning a comprehensive AI roadmap with broader business goals (71%).
The report envisions a future where CX organisations become leaner, faster, and more effective, with AI at the helm to streamline processes, personalise engagement, and handle a higher volume of customer interactions.
In a LinkedIn post, Beaumont reflected on how Google is now at the forefront of an exciting new age of technology with AI, and how he had the privilege of invest his time differently in teaching, advising, leading and serving Google.
Through fact-based storytelling, ‘Decode with Prudence’ aims to provide informative, engaging content on current issues that inspire actions for a better and more resilient future. ‘Decode with Prudence’ will kick-off the series by targetting two key topics around the climate crisis – heat and air p...
New data from YouGov has revealed that football followers in Australia are most likely to have noticed event sponsors (57%), while half of football followers in Hong Kong (51%) and Indonesia (50%) say the same. In contrast, under two-fifths in Singapore and Thailand (38%) say the same.
The report also notes that a notable 20% of these leaders have experienced even greater improvements. Likewise, APAC CX adopters have enjoyed significant benefits, with 56% seeing a rise of up to 15% in customer retention and loyalty, and 36% witnessing improvements exceeding 15%.
With Meal For One, customers can now order single-person meals on the foodpanda app without a minimum order value and enjoy lower delivery fees, making it easier and more affordable to order food for one.
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