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Tag: Asia Pacific

B2B marketing specialist Fifth Ring announces expansion of Asia team
B2B marketing specialist Fifth Ring announces expansion of Asia team
Posted on July 30, 2024
by MARKETECH APAC
Fifth Ring has announced the expansion of its Asia team with the appointment of two new marketing specialists and four promotions within the Singapore office. These moves reinforce Fifth Ring’s commitment to delivering industry-leading marketing expertise for clients across Asia.
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Dentsu strengthens leadership bench with dual media, product development appointments
Dentsu strengthens leadership bench with dual media, product development appointments
Posted on July 30, 2024
by MARKETECH APAC
Dentsu has announced the dual appointments of Ganga Chirravuri as president of product and development for APAC and Matt Farrington as president of investment and trading for APAC. These strategic appointments underscore dentsu's commitment to driving innovation and growth through its client solutions...
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APAC brands lead in global generative AI rollout, signal shake-up of team structures and capabilities
APAC brands lead in global generative AI rollout, signal shake-up of team structures and capabilities
Posted on July 29, 2024
by MARKETECH APAC
The report also confirms that amongst APJ brands, generative AI integration is the digital initiative most likely to support growth in 2024. As a result, most brands are developing guidelines for responsible use of AI (73%) and aligning a comprehensive AI roadmap with broader business goals (71%).
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foodpanda partners with Cybersource to elevate customer checkout experience
foodpanda partners with Cybersource to elevate customer checkout experience
Posted on July 26, 2024
by MARKETECH APAC
The latest partnership with Cybersource enables foodpanda to elevate their customers’ payment experience through secured payment processing.
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The year 2027 will mark the “death of traditional CX”: Here’s what SG industry leaders say
The year 2027 will mark the “death of traditional CX”: Here’s what APAC industry leaders say
Posted on July 26, 2024
by MARKETECH APAC
The report envisions a future where CX organisations become leaner, faster, and more effective, with AI at the helm to streamline processes, personalise engagement, and handle a higher volume of customer interactions. 
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Scott Beaumont steps down from Google leadership role after 16 years
Scott Beaumont steps down from Google leadership role after 16 years
Posted on July 24, 2024
by MARKETECH APAC
In a LinkedIn post, Beaumont reflected on how Google is now at the forefront of an exciting new age of technology with AI, and how he had the privilege of invest his time differently in teaching, advising, leading and serving Google.
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Prudence Foundation, WBD APAC launch content series to decode complex issues on climate, health
Prudence Foundation, WBD APAC launch content series to decode complex issues on climate, health
Posted on July 24, 2024
by MARKETECH APAC
Through fact-based storytelling, ‘Decode with Prudence’ aims to provide informative, engaging content on current issues that inspire actions for a better and more resilient future. ‘Decode with Prudence’ will kick-off the series by targetting two key topics around the climate crisis – heat and air p...
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Here’s how aware APAC football fans are of sports sponsorships in game matches
Here’s how aware APAC football fans are of sports sponsorships in game matches
Posted on July 18, 2024
by MARKETECH APAC
New data from YouGov has revealed that football followers in Australia are most likely to have noticed event sponsors (57%), while half of football followers in Hong Kong (51%) and Indonesia (50%) say the same. In contrast, under two-fifths in Singapore and Thailand (38%) say the same.
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Around 65% of APAC CX leaders prioritising customer-centricity see surge in retention, loyalty
Around 65% of APAC CX leaders prioritising customer-centricity see surge in retention, loyalty
Posted on July 12, 2024
by MARKETECH APAC
The report also notes that a notable 20% of these leaders have experienced even greater improvements. Likewise, APAC CX adopters have enjoyed significant benefits, with 56% seeing a rise of up to 15% in customer retention and loyalty, and 36% witnessing improvements exceeding 15%. 
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foodpanda launches curated meals for solo diners across Asia
foodpanda launches curated meals for solo diners across Asia
Posted on July 12, 2024
by Teddy Cambosa
With Meal For One, customers can now order single-person meals on the foodpanda app without a minimum order value and enjoy lower delivery fees, making it easier and more affordable to order food for one.
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