Tag: Artificial Intelligence
The new offering from Quantcast offers a remedy for the changing environment of digital marketing, as old cookie-based advertising techniques are being phased out due to privacy concerns. With the support of the new platform, independent agencies and advertisers may transition to cookieless advertising...
This partnership uniquely combines the development of AI tools for Grab users and partners with an initial pilot deployment of ChatGPT Enterprise for Grab employees.
Salesforce's new Data+AI Boost SME Program intends to assist SMEs in utilising their valuable but frequently underutilised data assets, which are generally dispersed across numerous systems such as customer relationship management (CRM) systems, data lakes, and legacy systems. This effort aims to establish...
While traditional customer experience programs focus on structured feedback, such as satisfaction and post-sale surveys, Flight Centre is gaining a more complete view of its customers with the integration of Qualtrics.
As part of the What’s NEXT Interview series, MARKETECH APAC spoke with Marc Zander, global chief client officer at Teads, to learn more about the new strategies and insights in the new era of digital advertising.
In an exclusive conversation with MARKETECH APAC, Ravi said, “I am entrusted with shaping and implementing our comprehensive branding and marketing strategy. This strategy is designed to enhance brand recognition and become a top-of-mind travel companion for ASEAN travelers, aligning with our business...
Building on two decades of advertising experience from Expedia Group Media Solutions, the travel media network leverages its first-party traveller intent and purchase data, so advertising partners reach even more travellers across the purchase journey.
Data from Meltwater’s study also suggests that with the prominence of AI usage in marketing, 64% of the respondents in APAC leverage AI tools to save time on writing, with 36% utilising it to improve their copy.
The disclosed investment places Microsoft in a position to handle Malaysia's growing need for cloud computing services. Furthermore, it enables Malaysia to capitalise on the significant economic and productivity opportunities presented by AI technology.
By 2028, AWS aims to have invested over S$23 billion in its cloud infrastructure, tripling its initial S$11.5 billion investment in the AWS Asia Pacific (Singapore) Region through 2023.
![[Rebrand] DDB Group x ALAB](https://marketech-apac.com/wp-content/uploads/2026/06/Rebrand-DDB-Group-x-ALAB.jpg)