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Tag: Artificial Intelligence

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Bumble launches latest feature to detect and minimise spam, frauds and phoney accounts 
Posted on February 6, 2024
by MARKETECH APAC
Bumble Inc.'s Deception DetectorTM introduces a quick and reliable machine-learning approach that is used to assess the authenticity of profiles and connections on all of its platforms. In testing, Deception DetectorTM blocked 95% of the accounts that Bumble Inc. classified as frauds or spam. This AI-powered...
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Expert Up Close: Quantcast CEO Konrad Feldman on AI trends and how marketers can leverage them for success
Expert Up Close: Quantcast CEO Konrad Feldman on AI trends and how marketers can leverage them for success 
Posted on February 5, 2024
by MARKETECH APAC
In the latest Expert Up Close interview, we sat down with Feldman to learn his expert insights on the emergence of AI and how marketers can use it as a powerful tool to deliver excellence in their marketing initiatives. 
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Exploring the future of marketing: key Philippine industry leaders discuss AI's challenges and opportunities
Posted on January 29, 2024
by Teddy Cambosa
MARKETECH APAC invited top Philippine marketing leaders for a roundtable event to share their insights on AI in marketing, and how they’re implementing AI across their marketing strategies.
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80% of APAC customers are likely to take their business elsewhere after poor experiences: report
80% of APAC customers are likely to take their business elsewhere after poor experiences: report
Posted on January 26, 2024
by Teddy Cambosa
In connection to this, the report stated that APAC consumers claim that their poor experiences are mostly consisted of long wait times when speaking with an agent (63%), no way to speak to customer service via voice/phone (59%), lack of 24/7 support availability (48%) and lack of self-service support...
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SQREEM Technologies appointed by rugby union club Saracens as AI marketing partner
Posted on January 26, 2024
by MARKETECH APAC
Through the partnership, SQREEM will deliver consumer intelligence solutions for the rugby union club, allowing for a more in-depth understanding of the club's supporters' preferences, behaviours, and needs.
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Storyblok, Lokalise team up to offer use of AI in content translation, localisations
Posted on January 25, 2024
by Teddy Cambosa
Storyblok, the content management system (CMS) in its category, has formed a partnership with Lokalise, an AI-powered translations and automatic localisation company. Through the partnership, AI-powered translations can be integrated into a site in order to localise content for users.
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Milk & Honey PR navigates ethical AI integration with latest playbook launch 
Posted on January 4, 2024
by Azunta Gaviola
Singapore – Striving to adopt comprehensive policies and procedures concerning artificial intelligence, Milk & Honey PR has launched its latest initiative centred around the complexities of ethical AI implementation. Dubbed the AI Ethical Playbook, this document places a central focus on the company’s...
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What's NEXT 2024: How the trifecta of AI, e-commerce and advertising will help shape brand connection with customers
Posted on December 19, 2023
by MARKETECH APAC
While there’s no shortage of uncertainty as we countdown to 2024, the crystal ball seems to have a few things in focus for the next trip around the sun. From the long-anticipated shift from third-party cookies to first-party data to the harnessing of AI and the evolution of e-commerce, here are five...
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Agoda travels around a colourful world with AI-powered storytelling in latest campaign
Agoda travels around a colourful world with AI-powered storytelling in latest campaign
Posted on December 14, 2023
by Teddy Cambosa
Promising users with a colour filled journey, Agoda’s Travel in Colours is a curated collection of travel experiences designed to ignite wanderlust and inspire a viewers' next vacation.
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Yahoo reveals latest AI-powered ‘Yahoo Blueprint’ Suite for better ad performance and optimisation
Yahoo reveals latest AI-powered ‘Yahoo Blueprint’ Suite
Posted on December 6, 2023
by Teddy Cambosa
Fueled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers.
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