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Tag: Artificial Intelligence

SleekFlow appoints Gao Lei as CTO
SleekFlow appoints Gao Lei as chief technology officer
Posted on July 10, 2024
by Teddy Cambosa
SleekFlow appoints Gao Lei as CTO, bringing a wealth of expertise in building and scaling engineering teams.
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Milieu Insight enhances survey and market research platform Canvas, expanding global reach
Milieu Insight enhances survey and market research platform Canvas, expanding global reach
Posted on July 9, 2024
by Teddy Cambosa
Milieu Insight's Canvas continues to add to its repertoire of industry-first innovations, including a new visual survey builder, panel and data integration features, and direct communication channels.
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Kantar AI
Kantar launches AI Lab to enhance industry insights through integrated AI capabilities and extensive data
Posted on July 2, 2024
by MARKETECH APAC
This approach aims to disrupt the insights sector on a broad scale by integrating Kantar's AI capabilities with its expertise and extensive data to provide clients with an improved experience. 
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E-Commerce Marketing Series: Seamless commerce is the new baseline for APAC retailers
E-Commerce Marketing Series: Seamless commerce is the new baseline for APAC retailers
Posted on June 25, 2024
by MARKETECH APAC
Amid the current saturated e-commerce landscape, as well as the current climate of economic uncertainty, there is therefore an even greater need for retailers to know how to better engage consumers to gain market share, particularly as consumers recalibrate their spending.
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Expert Up Close: SleekFlow’s Asnawi Jufrie on AI becoming a game changer for enhanced omnichannel experiences
Expert Up Close: SleekFlow’s Asnawi Jufrie on AI becoming a game changer for enhanced omnichannel experiences
Posted on June 25, 2024
by Teddy Cambosa
To begin the discourse on improving omnichannel experiences, Jufrie stressed that the use of AI in omnichannel experiences is based on doing more with less, as brands are looking to increase their revenue while also reducing costs.
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Most marketers in Singapore have dabbled with AI, but struggle to unify customer data: report
Most marketers in Singapore have dabbled with AI, but struggle to unify customer data: report
Posted on June 20, 2024
by Teddy Cambosa
However, data from Salesforce’s report also suggests that many Singaporean marketers lack a solid data foundation, which hinders their success optimising their AI usage with only 21% being fully satisfied with their ability to unify customer data sources.
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Publicis Groupe wants to cut through exaggerated AI promises with ‘BSBot’
Publicis Groupe wants to cut through exaggerated AI promises with ‘BSBot’
Posted on June 13, 2024
by Teddy Cambosa
With the BSBot, clients will be able to record audio or upload images and text from keynote speeches, meetings, presentations, articles and press releases about AI. Once inputted, they will receive an immediate analysis that translates AI hype and jargon to real talk, and highlights critical questions...
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ByteDance
ByteDance to invest US$2.13b to set up artificial intelligence hub in Malaysia 
Posted on June 11, 2024
by MARKETECH APAC
China's ByteDance, the parent firm of the social media app TikTok, intends to invest around 10 billion ringgit (US$2.13b) to develop an artificial intelligence (AI) hub in Malaysia. As part of the agreement, ByteDance will also invest 1.5 billion ringgit to develop its data centre facilities in Malaysia's...
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Asia is the most excited region about a future with AI, yet ANZ remains cautious
Asia is the most excited region about a future with AI, yet ANZ remains cautious
Posted on June 10, 2024
by Teddy Cambosa
According to the data, most people (62%) in the regions said they were excited for the products and services that use AI; interest is greatest in China (80%), Indonesia (76%), Thailand (76%) and South Korea (73%). 
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ZALORA launches AI-powered chatbot across SEA users
ZALORA launches AI-powered chatbot across SEA users
Posted on June 7, 2024
by Teddy Cambosa
ZALORA’s new customer service AI-powered chatbot is the result of a partnership between ZALORA’s technology team and Forethought, a provider of customer-first AI experiences. 
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