Tag: Artificial Intelligence
However, data from Salesforce’s report also suggests that many Singaporean marketers lack a solid data foundation, which hinders their success optimising their AI usage with only 21% being fully satisfied with their ability to unify customer data sources.
With the BSBot, clients will be able to record audio or upload images and text from keynote speeches, meetings, presentations, articles and press releases about AI. Once inputted, they will receive an immediate analysis that translates AI hype and jargon to real talk, and highlights critical questions...
China's ByteDance, the parent firm of the social media app TikTok, intends to invest around 10 billion ringgit (US$2.13b) to develop an artificial intelligence (AI) hub in Malaysia. As part of the agreement, ByteDance will also invest 1.5 billion ringgit to develop its data centre facilities in Malaysia's...
According to the data, most people (62%) in the regions said they were excited for the products and services that use AI; interest is greatest in China (80%), Indonesia (76%), Thailand (76%) and South Korea (73%).
ZALORA’s new customer service AI-powered chatbot is the result of a partnership between ZALORA’s technology team and Forethought, a provider of customer-first AI experiences.
The new offering from Quantcast offers a remedy for the changing environment of digital marketing, as old cookie-based advertising techniques are being phased out due to privacy concerns. With the support of the new platform, independent agencies and advertisers may transition to cookieless advertising...
This partnership uniquely combines the development of AI tools for Grab users and partners with an initial pilot deployment of ChatGPT Enterprise for Grab employees.
Salesforce's new Data+AI Boost SME Program intends to assist SMEs in utilising their valuable but frequently underutilised data assets, which are generally dispersed across numerous systems such as customer relationship management (CRM) systems, data lakes, and legacy systems. This effort aims to establish...
While traditional customer experience programs focus on structured feedback, such as satisfaction and post-sale surveys, Flight Centre is gaining a more complete view of its customers with the integration of Qualtrics.
As part of the What’s NEXT Interview series, MARKETECH APAC spoke with Marc Zander, global chief client officer at Teads, to learn more about the new strategies and insights in the new era of digital advertising.
