Tag: APAC
South Korea – Tinder has launched its first pan-Asian campaign, celebrating Gen Z’s redefinition of dating norms. Spotlighting women embracing self-expression, exploration, and fun, the campaign highlights their shift toward dating on their own terms. Tinder’s ‘Dating, Your Way’ campaign embraces the...
India – Edelman has promoted Bhavna Jagtiani, formerly chief operating officer of India, to chief executive officer for its India operations. Additionally, Kunal Arora, previously managing director for India digital and APAC studio lead, has been elevated to head of digital, APAC, expanding his regional...
Agency Leadership Decoded: JOLT’s Jason Tan on proactive tech innovation to shape marketing’s future
In MARKETECH APAC’s latest Agency Leadership Decoded interview, Jason discusses his talent-centric leadership philosophy and his team’s tech innovation as a competitive edge in the industry.
In MARKETECH APAC's latest What's NEXT in Marketing interview, Joyce Seah, Head of Client Success, APAC at Quantcast, explores the role of AI in programmatic advertising.
Singapore – Ad spend across the Asia Pacific region is projected to rise by 5.8% in 2025, outpacing both global GDP and ad investment forecasts, while EMEA and the Americas are set for slower growth, according to a report by Dentsu. The report revealed a slight acceleration in APAC ad spend, rising from...
Australia – Experiential marketing agency The Company We Keep (The CWK) has been acquired by Opus Agency, a global events and experiential marketing agency, in a move that strengthens Opus Agency’s presence in the Asia-Pacific region. With offices in Australia, Singapore, and New Zealand, and a...
The mobile app market is seeing a resurgence in 2025 amidst an e-commerce boom, according to a report by measurement and analytics company Adjust.
Creative agency VIRTUE Asia has named Amos Mak as its associate creative director. The appointment is part of the agency’s strategy to boost its creative capabilities while driving growth.
Dating app Tinder has unveiled updates to its ‘Explore’ page to enhance how users find matches in time for Valentine’s Day.
Online brokerage firm Tiger Brokers has appointed independent agency W Communications to handle its communications across Singapore and the Asia-Pacific (APAC).
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