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Digital advertising to make up about 60% of NZ advertisers’ budget in 2021
Digital advertising to make up about 60% of NZ advertisers’ budget in 2021
Posted on June 14, 2021
by MARKETECH APAC
According to a report by MAGNA, most of the digital growth within New Zealand's ad landscape will come from ad spend on mobile formats.
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Plug-and-Play-APAC-Summit-SME-Accelerator-Program
APAC's Plug and Play unveils new programs to accelerate startup, SME growth
Posted on June 9, 2021
by Teddy Cambosa
From sustainability to business support, the latest APAC summit by Plug and Play is a wide event for SME support to improve their innovations.
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Qualtrics-APJ-Senior-Hires-Expanded-Operation
Qualtrics keys in new senior hires; eyes more appointments for APJ presence
Posted on June 4, 2021
by Teddy Cambosa
Qualtrics hopes that they will meet all of the 1,200 new hires by 2024 following its strong expansion in the Asia Pacific region.
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Awake-Asia-ADA-Merger-APAC-Market
E-commerce enabler Awake Asia merges with ADA for market expansion
Posted on June 2, 2021
by Teddy Cambosa
The merger between Awake Asia and ADA focuses on the expansion of services in APAC, 6 of those are in Southeast Asia.
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Emplifi-Customer-Experience-Astute-Solutions-Socialbakers
Newly-launched brand from Astute Solution, Socialbakers ventures to CX market
Posted on June 2, 2021
by Teddy Cambosa
The brand, called Emplifi, caters to providing customer experience strategies in the digital marketing realm.
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Redhill-Managing-Directors-Public-Relations
Redhill strengthens agency lineup with new MD appointments
Posted on June 1, 2021
by Teddy Cambosa
The appointments made by Redhill follows the company's vision to bolster their brand offering to clients globally, specifically in the Asia Pacific.
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essence apac magda wolder 1
Essence bolsters experience offerings, appoints new head of experience for APAC
Posted on June 1, 2021
by Kathleen Murata
Essence's former EMEA creative strategy head Magda Wolder joins the agency's APAC unit as the new head of experience.
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Cision-State-Of-Media-APAC-Report-Updated
APAC journalists spend majority of their time angling COVID-19 centric stories
Posted on June 1, 2021
by Teddy Cambosa
Cision notes in its recent report that COVID-19 has greatly impacted journalism endeavors, both informatively and personally in their welfare.
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Auth0-Survery-Identity-Technology
Businesses in APAC fall short on one CX facet: login tech, survey shows
Posted on June 1, 2021
by Kathleen Murata
Global modern identity platform Auth0 has released data on consumer expectations around login technology in APAC.
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InMobi-The-Trade-Desk-APAC-Partnership-Marketing
InMobi’s latest partnership with The Trade Desk to expand brand lift solutions across APAC
Posted on May 31, 2021
by Teddy Cambosa
The partnership entails InMobi's services be readily available at the sell-side platform by The Trade Desk catered to APAC marketers in their digital marketing endeavor.
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