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Tag: APAC

PubMatic-and-AlikeAudience
PubMatic ties with AlikeAudience to offer sell-side audience targeting to media buyers in Indonesia
Posted on July 5, 2022
by Kathleen Murata
The partnership with AlikeAudience aims to expand the reach of Connect, PubMatic’s differentiated audience solution.
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Untitled design (19)-min
Enero Group acquires Singapore-headquartered B2B marketing agency GetIT
Posted on July 1, 2022
by MARKETECH APAC
The acquisition is aimed at accelerating the growth of Hotwire in APAC, Enero Group's leading global technology communications consultancy.
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Marriott-Bonvoy-and-ONE-Esports
Marriott Bonvoy ties with ONE Esports to launch new variety talk show series, ‘Gamer’s Paradise’
Posted on July 1, 2022
by Kathleen Murata
The programme by Marriott Bonvoy and ONE Esports will feature content that celebrates the diversity of gaming and esports culture across APAC.
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Proxtera-MSME-programme
Proxtera launches digital financial literacy programme for MSMEs
Posted on June 30, 2022
by Kathleen Murata
The programme is a digital portal operated by Proxtera that aims to help MSMEs build foundational digital financial literacy skills.
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Wunderman-Thompson-Commerce-e-commerce-shoppers-report
4 in 10 online shoppers admit to over-ordering only to return unwanted items
Posted on June 29, 2022
by Kathleen Murata
The same research found that the worst offenders for returns in the APAC region were consumers in India with 44%.
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Sitecore-report
Consumers from SG, HK expect brands to connect with them at a deeper level: survey
Posted on June 27, 2022
by Kathleen Murata
The new survey by Sitecore found that 80% of consumers in Singapore and Hong Kong want brands to connect with them personally.
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Steven-Xu-Mytheresa-president-for-APAC
Luxury e-commerce platform Mytheresa names Steven Xu as new president for China, APAC
Posted on June 17, 2022
by Kathleen Murata
In his new role, Steven Xu will now be responsible for all Mytheresa consumer-facing activities in China and APAC.
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MiQ-Jason-Scott-CEO-for-APAC
Programmatic media partner MiQ elevates Jason Scott as new CEO for APAC
Posted on June 16, 2022
by Kathleen Murata
Jason Scott will be responsible for driving MiQ's business growth and expansion throughout APAC, excluding India and China.
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Criteo-New-APAC-tech-and-analytics-centre
Criteo unveils plans for new tech, analytics centre to drive growth in APAC
Posted on June 16, 2022
by Kathleen Murata
The new centre is part of its strategic plans to expand and scale its operational capabilities across APAC and beyond.
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The Trade Desk names Gregory Fournier as GM for client development in APAC
The Trade Desk names Gregory Fournier as GM for client development in APAC
Posted on June 10, 2022
by Teddy Cambosa
Fournier's appointment will enable advertisers and agencies to understand, navigate, and leverage the open internet to solve their unique advertising challenges.
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