Tag: APAC
Most of the participants report that commercials often cause them to stop playing games. Respondent preferences include wanting in-game advertisements to rotate within a gaming environment or to be seasonal. Some claim that these advertisements don't inspire people to make in-person purchases, while...
The ground floor flagship store is more than 2,000 square feet in size and features a design with over 250 aluminium fins and hundreds of LED lights illuminating the distinct curves of the 19 Degree range. Inside, a 19 Degree Aluminum sculpture by Michael Murphy creates the illusion that it is changing...
With more than 5000 workers spread across 25 offices in 13 APAC markets, the newly designed organisation hopes to provide improved service for VML's clientele all throughout the area. It includes industry professionals with deep local knowledge and broad experience in commerce, brand experience, and...
Effective immediately, AW will be working with NBA across all digital, activation, and fan engagement communications to encourage people to watch, wear and play the game.
Mumbai-based digital business-to-business (B2B) payments company PayMate has announced its expansion into the Asia Pacific region as part of its global growth journey.
Waller in his new position of chief investment officer MAGNA APAC, he will be responsible for leading investment performance throughout the IPG Mediabrands group's agencies in the Asia Pacific area. MAGNA, the network's global media investment and intelligence firm, will help to aid this endeavour.
VCCP Singapore has announced that Ismail Jooma has been appointed as its new head of planning for APAC.
International travel and lifestyle brand TUMI has officially debuted its first 3D out-of-home (OOH) advertisement in a new campaign to showcase its hardside luggage, TEGRA-LITE.
APAC consumers demand better visual representation of Asian communities in advertising scene: report
Nearly 4 out of 5 APAC consumers agree that companies should do a better job at capturing Asian people’s true lifestyle and culture in advertising, a report from Getty Images revealed.
Through this partnership, international marketers will have access to KAWO within Hootsuite, enabling them to manage and analyse content across Chinese and international social media platforms like Facebook, Instagram, Weibo, and WeChat. It provides a combined content management and data analysis so...
