Tag: APAC
Greenpark, a performance-driven content organisation, has announced important advancements for three women in its strategy, social media, and creative divisions. These advancements demonstrate Greenpark's dedication to developing a diverse and inclusive leadership team.
Made possible in collaboration with Singapore based second-generation Feng Shui astrologer Clement Lim from Kang Li Feng Shui, Tinder’s guide shares tips and insights for singles to enhance their dating luck during the peak season.
The Asia Video Industry Association (AVIA) has announced the appointment of Phil Hardman as the new board chairman and Emily Yri and Shonali Bedi as the new board directors.
Through the expanded partnership, Aleph will be in charge of developing and growing markets for platforms in the digital advertising space. With dedicated sales and support teams who are actively working in many areas, Aleph enables big platforms to expand into new markets and establish connections with...
In his new role, McCarten will be leading operations in the region as it embarks on its next phase of growth, and will have the remit to manage APAC with an initial focus on Australia, New Zealand, Southeast Asia and Japan.
Nearly half, or 42%, of marketers in the Asia-Pacific region still use AI for content creation while 39% use it for brainstorming, the data from Omnicom Media Group (OMG) showed.
Advertisers are empowered by Meta's Advanced Analytics (AA) to discover significant synergies. With the help of AA, advertisers' first-party data and Meta's own ad insights can be integrated, giving analysts a level of flexibility. By combining the data, insights are produced that allow advertising strategies...
To explore the impactful role of cutting-edge technology in reshaping strategies for engaging customers, MARKETECH APAC returns with an exclusive webinar this January 24. Titled “What’s NEXT 2024: Customer Engagement in Asia”, the webinar aims to impart valuable insights to marketers to utilise technology...
The project tackles issues related to dispersed data sources by emphasising data collaboration that is efficient, sustainable, and privacy-conscious. It seeks to get a thorough understanding of companies' customers and break down data silos.
Most of the participants report that commercials often cause them to stop playing games. Respondent preferences include wanting in-game advertisements to rotate within a gaming environment or to be seasonal. Some claim that these advertisements don't inspire people to make in-person purchases, while...
![[Appointment] VaynerMedia APAC consulting expansion](https://marketech-apac.com/wp-content/uploads/2026/06/Appointment-VaynerMedia-APAC-consulting-expansion.jpg)