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Accent Group appoints Amperity to accelerate its first-party customer data strategy
Accent Group appoints Amperity to accelerate its first-party customer data strategy
Posted on December 12, 2023
by Teddy Cambosa
In partnership with Amperity, Accent Group will look to unify, manage and activate its customers from multiple online and offline touchpoints to deliver personalisation at scale.
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Schweppes unveils bubble-filled world of wonder campaign via Clemenger BBDO
Posted on November 24, 2023
by Teddy Cambosa
The positioning of 'A Sip for your Senses' and the first campaign are inspired by the various bubbles that awaken the senses before the first sip when you open a bottle of Schweppes. 
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Coles 360 announces its partnership with Nova and Broadsign to improve omnichannel media solutions
Posted on November 22, 2023
by Teddy Cambosa
Coles 360 has teamed with out-of-home (OOH) adtech company Broadsign to improve the Coles 360 network of digital screens at shop entrances. Coles continues to partner with its cooperation with NOVA Entertainment, extending the Coles Radio arrangement, following a thorough examination of the Australian...
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ELMO Software unveils refreshed brand identity after two decades via It’s Friday
Posted on November 15, 2023
by Azunta Gaviola
Australia – To embark on another transformative journey, ELMO Software has recently announced its strategic collaboration with It’s Friday, an independent creative agency based in Sydney. In this collaboration, the team is set to introduce a fresh chapter of its brand identity to drive ELMO’s distinctive...
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VideoTaxi bolsters senior team with two appointments to support growth
VideoTaxi bolsters senior team with two appointments to support growth
Posted on November 15, 2023
by Teddy Cambosa
These appointments follow VideoTaxi’s recent client wins, as well as its Wellington office launch last month, advancing VT’s national expansion plans and business model development.
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Heather Sheen appointed as head of strategy of It’s Friday
Posted on November 14, 2023
by Teddy Cambosa
It's Friday, an independent creative firm, has appointed Heather Sheen as its head of strategy. Sheen will energise the agency's strategic vision and improve its overall performance by accelerating brand growth. 
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Inghams appointed Slingshot to handle media strategy, planning and buying accounts
Posted on November 3, 2023
by Teddy Cambosa
Slingshot, a creative media agency, has been appointed by Inghams to handle its media strategy, planning, and buying accounts. 
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Jewellry retailer Michael Hill’s Christmas campaign a reminder on thoughtful gifting within families
Jewellry retailer Michael Hill’s Christmas campaign a reminder on thoughtful gifting within families
Posted on October 30, 2023
by Teddy Cambosa
Conceptualised alongside CHEP Brisbane, this year’s campaign follows the story of a family going through some changes, when the father embarks on a new relationship. 
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whiteGREY names Iona Macgregor as chief strategy officer
Posted on October 23, 2023
by Teddy Cambosa
whiteGREY has announced the appointment of Iona Macgregor as chief strategy officer. She has also joined the agency's executive leadership team and will be working with clients across the country and in APAC. 
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IPG Mediabrands names Clay Gill as first chief data and technology officer in AU
Posted on October 18, 2023
by Teddy Cambosa
Gill will be responsible for establishing and driving strategic expansion and operational excellence across the Group, with the goal of improving IPG Mediabrands into Australia's leading digital and data-driven agency group. 
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