Tag: Advertising
According to OpenX, the leadership changes reflect its continued investment in simplifying advertising by introducing greater intelligence on the supply side.
Singapore – Integral Ad Science (IAS) has introduced ‘IAS Total TV’, a suite of connected TV (CTV) solutions aimed at improving transparency for advertisers across streaming platforms. The offering provides aggregated data on genre, rating, language, show, and programme-level insights from platforms...
Lemma said the platform is now available to clients across North America, the Asia-Pacific region, and other markets starting this month.
Hong Kong – MARKETECH APAC has announced the jury lineup for the inaugural NEXT Awards Hong Kong 2026, bringing together influential marketing, brand, and customer experience leaders to spotlight the most forward-thinking work shaping what’s next for the marketing industry in Hong Kong. The NEXT Awards...
Arthur Sadoun, Chairman and Chief Executive Officer stated that every vendor is audited by PwC, and that they pass the audit to our clients. In this case, Ebiquity ran the audit and that they found that The Trade Desk did not pass it.
Bangkok, Thailand – Thailand’s Food and Drug Administration has stepped up enforcement against misleading advertising of dietary supplements, as regulators respond to a surge in exaggerated claims across social media. The agency said on 6 March it is working with public health bodies and industry groups...
Ogilvy’s recent work with IBM was for its global brand campaign “Let’s create smarter business”, which highlighted its approach to applying emerging technologies to help enterprises boost productivity, efficiency, and agility.
Sydney, Australia – PubMatic has announced the rollout of its Live Moment Planning solution across premium live sports environments in Australia, including Foxtel’s Kayo SPORTS streaming service. The solution enables advertisers to activate programmatic campaigns in real time during live sports broadcasts,...
United States – Meta has announced updates to its ad measurement and attribution systems, aiming to give advertisers clearer insights into the impact of their campaigns, while simplifying reporting across platforms. The new changes are designed to help advertisers understand campaign performance more...
United States – Smartly has announced an integration with Amazon DSP that enables advertisers to extend their video campaigns to Amazon’s premium connected TV (CTV) inventory, including Prime Video, Fire TV, and third-party publisher inventory. The company said the integration responds to increasing...
