Tag: adtech
The rebranding marks a shift from its previous slogan, “The Future is Wide Open,” signaling an evolution in its mission and ambitions.
The partnership sets a new standard for how digital advertising can deliver performance, relevance and responsibility - ensuring that advertising not only drives ROI but also fuels the open internet, professional journalism and the stories that shape our culture.
‘nexAI’ uses Nexxen’s proprietary data to introduce improvements across four main areas. In planning, AI-powered tools support audience planning, forecasting, and strategic recommendations to provide clearer insights.
By integrating Zitcha’s platform with StackAdapt’s advanced programmatic capabilities, brands can now easily access, scale, and optimize their retail media campaigns across key regions including North America, Europe, and Asia-Pacific.
Japan – Nexxen, a global advertising technology platform with deep expertise in data and advanced TV, has appointed Masatsune Shironishi as its new vice president, country manager for Japan. With over 30 years of experience in marketing, sales, and advertising, Shironishi brings deep expertise in linear...
Through the acquisition, Blis will bolster the Un-carrier’s ability to deliver more addressable omnichannel advertising with future-proof, cookie-less technology and targeting capabilities, enhancing T-Mobile’s own marketing efforts and offering a comprehensive, privacy-centric solution for other br...
The partnership introduces Aditude’s proprietary wrapper technology, part of a broader product suite designed to empower publishers with tools to maximise revenue, streamline operations, and maintain greater control over ad monetisation.
AdSpark also introduced their new service: ‘SparkTech,’ a suite of AI-powered tools designed to help businesses improve performance, increase operational agility, and enhance customer experience.
With these strategic appointments, Adform marks the next phase of its growth in APAC, reinforcing its position as a trusted partner for regional brands, agencies, retailers and publishers eager to scale performance.
In the company’s latest report for its fiscal year 2024, it reported $2.4b in revenue for 2024, reflecting 26% year-over-year growth, and a record $12b in ad spend on its platform. Despite strong overall performance, the company acknowledged falling short of its own expectations in Q4.
