Tag: adtech
To contribute to the success of the opening, Etiqa Insurance Singapore added a station dominance concept to give a distinct feel to the station, with an interactive game by adtech company Asiaray to engage commuters.
Her appointment underscores Smartly’s goal of helping advertisers succeed in a complex digital ecosystem with increasing fragmentation of channels, changing privacy regulations, and the need for efficient budget allocation across diverse markets.
In his new role, he will spearhead Hybrid’s strategic initiatives to further solidify the company's position as a leader in the adtech industry. His expertise in digital advertising, data analytics, and advanced targeting techniques will play a crucial role in driving business growth and delivering impactful,...
Moreover, Netflix will also expand its buying capabilities to include The Trade Desk, Google's Display & Video 360, and Magnite who will join Microsoft as the main programmatic partners for advertisers.
As advertisers across travel, CPG, retail, finance, tech, entertainment and more industries continue to recognise the value of programmatic digital out-of-home (DOOH) solutions, brands are increasingly testing and leveraging the channel for their marketing efforts both at home and in new regional ma...
Through this merge, the entirety of Playground xyz’s media arm of the APAC market will now be fully integrated into GumGum’s fleet of ad solutions.
Yahoo Identity Solutions aims to take an integrated, omnichannel approach to the identity-constrained world and consists of two components: Yahoo ConnectID for addressable environments and Next-Gen Solutions for non-addressable environments.
MARKETECH APAC sat down with Thomas Haugan, head of APAC at Bannerflow, a Creative Management Platform (CMP) enabling in-house marketing teams to take control of their digital and social advertising.
Through this partnership, DOOH screens in over 50 Midland Realty branches in commercial and residential locations across Hong Kong Island, Kowloon and New Territories will be integrated via the Hivestack Supply Side Platform (SSP) and available for programmatic buys via Private Marketplace (PMP) and...
Adaptive streaming technology platform SeenThis announced that Integral Ad Science (IAS) has completed a video certification to provide third-party-validated, actionable measurement for advertisers using SeenThis technology.
