APAC Lead of Digital Content at Diageo, Siddhi Desai is part of the Global Digital Transformation team, focused on using emerging tech—especially AI—for content creation. With a background in creative agencies and a stint at Google, she bridges storytelling, tech, and operations to reimagine the “agency of the future.” Siddhi brings deep insight into agency workflows and a passion for innovation, driving scalable, tech-enabled content strategies across APAC.