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Category: Technology

oOh!media launches content innovation hub ‘POLY’ to inspire OOH creativity
oOh!media launches content innovation hub ‘POLY’ to inspire OOH creativity
Posted on May 16, 2022
by Teddy Cambosa
POLY by oOh!media works with marketing and agency partners to develop and enhance campaign ideas and content solutions.
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Oddle empowers associate restaurants via partnership with Google
Oddle empowers associate restaurants via partnership with Google
Posted on May 16, 2022
by Teddy Cambosa
This new offering enables bookings with participating businesses directly through Google products including Search, Maps, and Google Assistant.
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Mimi Poon appointed as new GM for IBM Hong Kong
Mimi Poon appointed as new GM for IBM Hong Kong
Posted on May 13, 2022
by Teddy Cambosa
In her new role, Mimi Poon will oversee IBM's business operations and strategic development in Hong Kong and Macau.
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Media intelligence Truescope SG opens new office
Media intelligence Truescope SG opens new office
Posted on May 12, 2022
by Teddy Cambosa
The new Truescope office in Singapore will also act as Dataxet's headquarters guiding their operations and growth across the region.
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Global interest in avatar-based social apps hit record-high: report
Global interest in avatar-based social apps hit record-high: report
Posted on May 11, 2022
by Teddy Cambosa
According to this report, data.ai’s mobile data shows that avatar-based social apps, have seen the largest year-over-year (YoY) growth in terms of downloads compared to any other social media category at 38 million – this is up 60% YoY and 215% from two years prior.
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PilotTV Media selects Hivestack as its SSP partner in Taiwan
PilotTV Media selects Hivestack as its SSP partner in Taiwan
Posted on May 11, 2022
by Teddy Cambosa
Through this partnership, PilotTV will integrate their premium DOOH inventory into the Hivestack supply side platform (SSP). 
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IAS-and-TikTok
IAS expands tie-up with TikTok to add media solutions for brands
Posted on May 11, 2022
by Kathleen Murata
The new offering will allow brands and agencies globally to monitor the quality of their media buys on TikTok’s platform.
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Rene Menezes appointed as Involve Asia’s new president
Rene Menezes appointed as Involve Asia’s new president
Posted on May 10, 2022
by Teddy Cambosa
Rene Menezes will be leading the commercial development of the Involve Asia organisation and will work in tandem with the CEO/founder.
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OOH media MTR launches programmatic trading offering
MTR launches programmatic trading offering
Posted on May 6, 2022
by Teddy Cambosa
MTR advertising is utilising this new technological media trading solution to meet the new expectations of its clients and to increase the competitiveness of MTR DOOH in the market.
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Honey Bajaj appointed as SVP, global chief of consumer experience at CleverTap
Honey Bajaj appointed as SVP, global chief of consumer experience at CleverTap
Posted on May 6, 2022
by Teddy Cambosa
Through her new roles, Honey Bajaj will pioneer CleverTap's extensive program to help companies reimagine customer experience.
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